By Mark S. Gothberg
The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers and enhance quality and operational efficiency.
Electronic media, in a wide range of ways, are clearly playing an important role in helping organizations achieve their business objectives. Here are 10 observations about last year’s Awards competition, noted in no special order of importance.
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