// By Dan Dunlop //
Think about how you act when you host a dinner party. You are strategic when you develop the guest list, and bring people together who have commonalities. You greet people as they arrive and introduce them to others. And you facilitate conversation by suggesting interesting topics and by filling in during those awkward moments of silence. Finally, you thank your guests for coming. Those are the same practices you can employ to build a successful online community—whether it’s a Facebook page, Twitter feed, or patient forum. But we’re not there yet.
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Are you talking at consumers, or are you having a conversation with them? Is your marketing all about you? Dan Dunlop believes adopting a community mindset will help healthcare marketers connect with consumers in meaningful ways and provide real value. Continue reading to find out which successful online communities you should pay attention to, and the secrets to their success. Please log in.
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