eHealthcare Pulse // By Jane Weber Brubaker // “One in four Americans experiences a mental illness or substance abuse disorder each year, and the majority also has a comorbid physical health condition,” says the American Hospital Association (AHA). Treating mental illness contributes significantly to overall healthcare costs. Health Affairs reported last year that Americans spent […]
Articles in an ongoing series featuring resources and new offerings that are relevant to digital marketers and strategists at hospitals and health systems.
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// Sponsored Post //
An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists
Gary Druckenmiller, Marketing Practice Leader, Evariant
Are you ready to create marketing resolutions for 2017? The New Year is rapidly approaching, and it’s time to think about new ideas and strategies to meet the challenges that lie ahead.
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Research Findings to Guide Your eHealth Strategies in 2017
A webinar for healthcare marketers and digital strategists
Sponsored by eHealthcare Strategy & Trends and Geonetric
- Ben Dillon, Chief Strategy Officer, Geonetric
Digital budgets are increasing at hospitals and health systems across the country. Physician ratings and reviews are being added to provider directories at a rapid pace. Healthcare organizations cite a lack of time and budget as barriers to digital progress, but their digital agency partners tell a different story…
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Healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017.
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Recently, eHST Editor Jane Weber Brubaker spoke with Patrick de la Roza, CEO of EASE Applications, to learn more about an application credited with raising patient satisfaction scores from 80 percent to 97.5 percent at Nationwide Children’s Hospital in Ohio. “EASE” is an acronym for Electronic Access to Surgical Events. The EASE app is essentially a secure […]
// By Jane Weber Brubaker // After Ashley Hodge finished the book, If Disney Ran Your Hospital: 9 ½ Things You Would Do Differently, she was thinking about ways to make the experience of the families at Nationwide Children’s Hospital even better. But how do you improve on an 80 percent patient satisfaction score? The […]
eHealthcare Pulse An Interview with Patrick de la Roza, CEO, EASE Applications // By Jane Weber Brubaker // In this interview eHST Editor Jane Weber Brubaker speaks with de la Roza to learn more about the EASE application that is credited with raising patient satisfaction scores from 80 percent to 97.5 percent at Nationwide Children’s. (“EASE” […]
“When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look,” says James A. Gardner of Connective DX. But, he points out, “Your patients are talking about you and their experience with your hospital! If you’re ready to listen to these conversations and learn from […]
// By James A. Gardner // When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look. But the Computational Epidemiology Group in the Boston Children’s Hospital’s Computational Health Informatics Program (CHIP) is a leader in mining social channels for health-related insights. It is now […]
// By Jane Weber Brubaker // Hospitals today are coping with severe financial pressures driven by cuts in reimbursement, penalties, and the shift from fee-for-service to value-based models. One company is helping health systems drive out waste and improve efficiency by applying operations management and quality improvement principles developed and refined in manufacturing. “There’s a […]
We at Plain-English Media extend our congratulations to the winners of the 2015 eHealthcare Leadership Awards. Presented by Health Care Communications, Rye, NY, the eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. The winners were announced today at a special presentation in Orlando, […]
// By Jane Weber Brubaker // In June, Aurora Health Care in Wisconsin announced its investment in StartUp Health, a global entrepreneurship development company. “Aurora Health Care is taking a lead investor role in StartUp Health to help expedite the review and adoption of innovations designed to transform the delivery of care,” says Rick Klein, Executive […]
// By Andy Gradel // My father spent practically his entire career working for the same company. With the change of our workforce from a production-driven economy to a service and information-driven model, staying with the same company more than a decade has become more and more rare. In fact, the U.S. Bureau of Labor […]
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a […]
eHealthcare Pulse The HIMSS15 Patient Engagement Symposium, one of 10 all-day pre-conference sessions, featured an impressive—and passionate—lineup of leaders representing government, providers, technology innovators, patients, and caregivers. #givememydamndata The central theme of the symposium, stressed throughout the day, was that patients need access to their clinical records to actively participate in their own care. But […]
Patient engagement is the Holy Grail of healthcare. The theory is if patients take an active role in managing and maintaining their health, they will reap the benefits, staying healthier, spending less, and costing the system less. One way to get and keep patients engaged is through patient portals. But how do you get them […]
eHealthcare Pulse In 2010, 100 primary care physicians affiliated with three health systems agreed to explore the impact of sharing clinical notes with patients in a project dubbed OpenNotes. The total panel for the initial trial was 20,000 patients from Beth Israel Deaconess Medical Center in Boston, Geisinger Health System in Pennsylvania, and Harborview Medical […]
WEBSITES Help for People Affected by Accidental Bowel Leakage (ABL) is focus of a new site at www.ablinfo.org. Millions of men and women older than 40 are affected by ABL. Quiz to Gauge Understanding of Severe, Life-Threatening Allergic Reactions launched at www.Auvi-Q.com/WhatsYourAQ. The feature is sponsored by the Asthma and Allergy Foundation of America and […]
RESOURCES Social Media Analytics Tools Adopted by 61 Percent of Marketers, finds a study conducted by Demand Metric and sponsored by NetBase. The major cited uses of analytics were for campaign tracking (60 percent), brand analysis (48 percent), competitive intelligence (40 percent), and customer care (36 percent). Other key findings in the study were: Social […]
WEBSITES Resources for Caregivers of Loved Ones with Rare Diseases launched at www.rarecaregivers.org. Sponsored by the Caregiver Action Network, the site is not intended for patients. New Website About Lung Cancer Screening at www.checkmylungs.com. Sponsored by Scottsdale (AZ) Medical Imaging, the site features an assessment tool to help site visitors determine if a low-radiation CT […]
WEBSITES Unilever’s Heart Age Tool is gaining increased attention, with studies finding that people are more likely to change behavior if they know that their heart age is greater than their chronological age. The tool may have more promise in changing behaviors as compared with the widely used Framingham Heart Study, an assessment that indicates […]
WEBSITES Details of Healthcare Reform for Consumers is the focus of www.myHealthCareReformed.org, which is presented by CaroMont Health and The Gaston Gazette, both of Gastonia, NC. The home page features a large banner that rotates five messages of individuals and families who are now benefiting from insurance coverage under the Affordable Care Act. The site […]
WEBSITES Unique Features Added to Redesigned www.Pain.com. When a 3-D spinning model called PIP (Person in Pain) is clicked, red squares appear on different areas of the body. Visitors who hover over a square will find a callout that features a selection of articles on the pain problem. A click brings up the article of […]
RESOURCES New Public HCAHPS Scorecard introduced by Professional Research Consultants. Although it utilizes the national HCAHPS database, this tool is more user-friendly than the federal government’s Hospital Compare site and allows for direct comparisons of multiple hospitals. It also includes Value-Based Purchasing (VBP) Incentive rates. The company’s clients can get an additional tool called VBP […]
WEBSITES/MOBILE APPLICATIONS Free Messaging Platform Introduced to Improve Medication Adherence. Care4Today Mobile Health Manager 2.0, which also works on a website, sends out reminders on scheduled medications to be taken and prompts a response from users that is recorded in an adherence report. Caregivers can link family members to their account. Go to www.care4today.com. Hospital […]
WEBSITES/MOBILE APPLICATIONS Concussion Recognition App Now Available for Free. The popular Concussion Recognition & Response app from PAR is available at the Apple App Store and at Google Play for Android devices. New Symptom Checker Identifies Conditions Caused by Drugs. The free personalized symptom checker from eHealthMe compares symptoms with more than 40 million drug […]