Digital Marketing in Healthcare:
Research Findings to Guide Your eHealth Strategies in 2017
An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists
- Ben Dillon, Chief Strategy Officer, Geonetric
Digital budgets are increasing at hospitals and health systems across the country. Physician ratings and reviews are being added to provider directories at a rapid pace. Healthcare organizations cite a lack of time and budget as barriers to digital progress, but their digital agency partners tell a different story…
In a new webinar, Ben Dillon, Chief Strategy Officer at Geonetric, will share results from a just completed industry survey of digital strategy leaders at more than 200 healthcare organizations and agencies.
Healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017.
View this in-depth webinar now, and you’ll walk away with valuable insights on everything from what your competitors are spending on digital to where you should be focusing your web development energy.
- The new digital and web strategies your competitors are preparing to launch
- How your organization’s online strategies stack up against peers
- Whether your investments in digital marketing are in line with industry averages
- How your team’s size and structure matches up against similar organizations
- Plus much more…
Chief Strategy Officer
Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. Ben is a member of the eHealthcare Strategy & Trends Editorial Advisory Board. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.
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