I’m pleased to announce that Plain-English Media, the parent company of eHealthcare Strategy & Trends, has acquired the eHealthcare Leadership Awards from Health Care Communications of Rye, NY. The annual competition gives healthcare organizations of all sizes the opportunity to shine the spotlight on their digital success stories.
The acquisition reunites the eHealthcare Leadership Awards with eHST. Both showcase leading healthcare organizations and how they are successfully leveraging digital channels to drive strategic goals. We’re excited to continue the work of recognizing and sharing success stories from leading healthcare organizations.
The Awards are judged by experienced digital marketers from hospitals, health systems, and a wide variety of other healthcare organizations, as well as marketing service providers. In 2016, over 900 entries competed for platinum, gold, silver, and distinction honors. The Awards focus on digital functionality, with an emphasis on ease of use. There are 15 Award categories and 17 group classifications, so that organizations compete only against others of comparable type, size, and resources.
The 2017 Award winners will be announced at the 21st Annual Healthcare Internet Conference in Austin, TX, October 23-25.
Mark Gothberg, who founded both the Awards and eHST, will serve as Chairman Emeritus and Senior Advisor of the eHealthcare Leadership Awards this year. “Since we first launched the Awards 18 years ago, the program has grown tremendously and become the unquestioned leader in honoring healthcare digital communications. I fully expect that the program will continue this success and add even greater value to those who enter and those who support the Awards,” notes Gothberg.
The entry deadline for this year’s Awards program is June 30.
P.S. Another way to learn about the Awards is to browse these eHST articles, which share insights gleaned from entries and winners over the past several years.
Most recently we’ve published an interview with three veteran judges. In the article, Neal Linkon, director of digital engagement at Children’s Hospital of Wisconsin; Scott Mowery, director of digital marketing at Cleveland Clinic; and John Odom, senior coordinator and webmaster at St. Louis Children’s Hospital, share their thoughts about the process of judging and some of the insights they take away from participating in the Awards. (Spoiler: Giving back to the community and getting insights they can apply to their own efforts are themes they share.) Read it now.