The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a […]
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Robin Snow is founder and principal of Aefinity Interactive, LLC. He has more than 35 years of experience in healthcare advertising, marketing, and strategic planning. He has held positions within healthcare as a Web center director and interactive marketing director, and has worked with healthcare providers as an advertising creative director, marketing strategist, and Internet consultant.
Over the last 15 years, his specialized experience has been in the planning and implementation of e-health, integrated marketing, and Internet business strategies for hospitals and health systems across the country. Robin was vice president with Greystone.Net for eight years and has worked in conjunction with a variety of healthcare technology companies to plan and implement effective strategic Internet business and communications plans.
During his career Robin has worked with many institutions—as diverse as Johns Hopkins Medicine, Stanford University Medical Center, the Association of American Medical Colleges, numerous schools of medicine, and the American Medical Association—to help them realize their online marketing and business goals. Robin writes and speaks regularly on digital strategies in healthcare.
by Mike Maloney and Katrina VanTyne In 2012, Google published a landmark study about the hospital selection process, “The Digital Journey to Wellness.” According to the study, 75 percent of searches by prospective patients revolve around four specific areas: conditions, diseases, symptoms, and departments. Our web team at Fletcher Allen Health Care in Burlington, VT, […]