// By Jane Weber Brubaker //
Digital marketing in healthcare continues to evolve and grow in sophistication, according to Kathy Divis, President and Co-Founder of Greystone.Net, and she has the data to prove it.
“In our digital survey [The State of Digital Marketing in Healthcare Moving Toward 2017] we asked our respondents to compare their activities to the activities of others in healthcare, insurers, banks, and retail establishments. What we found is most of our respondents think that they’re pretty much on par with insurers and others in healthcare, and still falling behind retailers and banks,” says Divis. “But I think we’re closing that gap pretty quickly—and for me, that’s really exciting. I’m excited about what 2017 is going to bring.”
Here Divis shares her perspectives on top trends for 2017 in our latest interview, and discusses how marketers can navigate the challenges as well as embrace the opportunities of technology in an increasingly data-driven environment.
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