// By Jane Weber Brubaker //
Is the whole equal to the sum of its parts, or greater than the sum of its parts? Lehigh Valley Health Network (LVHN) is banking on the latter as it prepares to roll out fully integrated physician relationship management (PRM) and customer relationship management (CRM) systems from Evariant this spring. “The strategic value of having CRM and PRM on a single system is that it gives you a unified look at the consumer and physician market, in order to deliver the right message to the right person at the right time,” says Daniel Lavelle, Manager of Marketing and Public Affairs at LVHN.
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Ever dream of driving a Ferrari? If you’re a health system, the equivalent is a completely tricked-out, customized, integrated technology platform that gives you all the information you need to tackle your market holistically. No more siloed B-to-B vs. B-to-C strategies. Read on to learn how LVHN leverages the combined strengths of consumer marketing and physician sales to tackle its market. Please log in.
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