There is no shortage of digital innovation in any field these days, but in healthcare, there has been an explosion of interest in developing digital solutions for the industry’s most pressing problems. The challenge has been that the culture of innovation and entrepreneurship is often at odds with complex, risk-averse, highly regulated healthcare organizations.
Amazon is often held up as the gold standard by digital marketers in health systems when it comes to consumer-friendly digital tools and services. The question they ask is: Why can’t we be like that? Two years ago, Rod Hochman, CEO of Providence St. Joseph Health (PSJH), may have had that question in mind when he had a conversation with former Amazon executive Aaron Martin.
Today, Martin is Executive Vice President and Chief Digital Officer at PSJH, the newly formed parent organization of Providence Health & Services and St. Joseph Health. Additionally, Mary Haggard—who previously ran consumer businesses at Amazon and Microsoft—is Vice President of the Consumer Innovation team at PSJH.
Read our full article for a glimpse into the mindset of top consumer marketers from outside of healthcare, and how they combine their know-how with PSJH’s clinical expertise to create new products for the market:
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