We recently asked Kathy Divis, president and co-founder of Greystone.Net, to share her take on the top concerns of marketing executives in healthcare organizations.
While acknowledging that there are many and diverse challenges in today’s complex environment, Divis is optimistic about the opportunities to choose and use technology to build meaningful relationships with patients.
“I think it’s a really exciting time to be a healthcare marketer. There’s so much going on and so many opportunities to reach out, differentiate yourself, and leapfrog ahead of your competition,” she says.
Read the full interview now:
P.S. Don’t miss Greystone.Net’s 21st Annual Healthcare Internet Conference, in Austin, Texas, October 23-25. And when you attend, be sure to join us for the presentation of the eHealthcare Leadership Awards in a keynote Wednesday morning.
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