“You’re spending a lot to attract potential patients, but how well are you converting them, or nurturing them once you get their attention?” asks Kris Altiere, director of marketing and creative at Sequence Health.
“Are you able to see where they are in the sequence of actions you’re trying to get them to take? Do you know when they stall? Do you have a process to re-engage them and keep them moving forward?
“One way to ensure patients stay engaged and follow through with their care is to have an effective patient management strategy in place that tracks leads from intake to post-op care, securing better outcomes for patients and a better return on the hospital’s marketing investment,” she says.
In our new article, Altiere offers three keys to a patient management strategy that can help you follow leads through the care continuum. Read it now:
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