“As the virtual front door to your organization, your website is perhaps the most important marketing platform outside of your onsite patient experience and actual physical environment,” says Dagmara Scalise, AVP strategic services and healthcare practice lead, Primacy.
“And yet, if you’re like most, there’s a good chance it’s outdated, unwieldly, or worst of all, underperforming on your marketing goals. (Assuming, of course, that you have goals. But that’s another topic.) And one likely reason for this is that the website, along with your other digital channels, doesn’t support engagement.”
The million-dollar question, of course, is what “engagement” really means—and how to achieve it.
For Scalise’s answer, broken down into 5 meaningful and tangible components, read the full article now:
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