// By Jeremy Dietz //
Organic search is a valuable source of website traffic for hospitals and health plans. To capture relevant search traffic, healthcare marketers need to build and maintain websites that meet current best practices for search engine optimization (SEO).
It’s not always easy to know exactly what to do to make a site rank well, though. And Google can be mysterious at times about exactly how it chooses to rank websites in searches.
But Google is very clear in one area—in searches done on mobile devices, mobile-friendly websites get preference over those that aren’t.
Google first announced mobile-friendliness as a ranking factor in 2015. An update was made in 2016 to increase the impact of mobile-friendliness on mobile searches.
Of course there are many reasons other than search to make your site mobile-friendly. But with two Google mobile updates in the books, now is a good time to see what kind of impact mobile-friendliness is having on the search traffic healthcare websites get.
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Mobilegeddon has come and stayed. So what’s the impact? Do mobile-friendly sites win out? Do sites that are not mobile friendly get penalized? How are rankings impacted? Does traffic take a nosedive? It’s not as cut and dried as is seems; some types of searches are less impacted by Google’s mobile algorithm updates. Here, Jeremy Dietz, Executive Digital Editor at Coffey Communications shares actual results of three categories of websites: mobile-friendly before Google’s algorithm changes, mobile-friendly after the changes, and sites that still don’t pass Google’s mobile-friendly test. Spoiler Alert: the latter group does not fare well. Then Dietz will share some winning strategies to help you improve—regardless of which group your organization falls into. Please log in.
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