Learn How Kaiser Permanente Achieved a 69% Patient Portal Adoption Rate
Patient retention is one of the many things healthcare marketers need to stay on top of. Can your patient portal help you retain patients? Kaiser Permanente thinks so. “A 2012 Kaiser Permanente study published in the American Journal of Managed Care found that patients with online access to their patient information were 2.6 times more likely than nonusers to remain Kaiser Permanente members,” says Judy Derman, Director of Member Engagement at Kaiser.
Kaiser developed an aggressive marketing strategy to activate patients that has resulted in a portal adoption rate of 69 percent. As other health systems struggle to engage patients on their patient portals, we wanted to drill down and find out how Kaiser has been so successful. Read our latest article to find out the formula: Kaiser Permanente, With 4.8 Million Portal Users, Says All Healthcare Systems Should Strive To Provide Easy And Convenient Care.
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Jane Weber Brubaker
Editor
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