The eHealthcare Strategy & Trends Editorial Advisory Board is made up of leaders in the digital healthcare marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people eHST members like you should know about.
I’m very pleased to announce that Matt Gove has joined this elite group. Matt is chief consumer officer at Atlanta-based Piedmont Healthcare. He oversees marketing, communications, patient experience, community benefit and government relations for the seven-hospital system. As chief consumer officer, Matt shapes the system’s approach to healthcare consumerism, working closely with physician practices, hospitals, and outpatient services to provide a better understanding of Piedmont’s customers, how to better meet the consumer’s needs around access and experience, and how the system can best use emerging technologies to engage consumers.
Matt was recently featured in the eHST article, “At Piedmont Healthcare, the Most Powerful Marketing Tool Is the Voice of the Consumer.”
The other members of the eHST Editorial Advisory Board are: Ben Dillon, chief strategy officer, Geonetric; Kathy Divis, president, Greystone.Net; Dan Dunlop, president & CEO, Jennings; Daniel Fell, president & CEO, ndp; John Halamka, MD, chief information officer, CareGroup Healthcare System; Shel Holtz, ABC, principal, Holtz Communication + Technology; Joe M. Inguanzo, PhD, president, Professional Research Consultants, Inc.; Suzanne Sawyer, vice president, chief marketing officer, Penn Medicine, University of Pennsylvania Health System; Robin Snow, principal, Aefinity Interactive. We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to our members.