MEASURE UP: Do Your Digital Campaigns Make the Grade?

Published by Influence Health

Influece Health Measure Up White Paper Cover
Do your healthcare marketing metrics help you make the most of your digital marketing budget?

Download your copy of this new white paper from Influence Health, authored by Michael Sengbusch.

As healthcare marketers how do we know what to count? Are we counting things purely because they are countable? Are we on a quest to count metrics that are beyond our control or out of reach?

Are we making choices based on metrics that really have no effect on healthcare decisions? Are we counting metrics that are only relevant in other industries?

In this white paper, you’ll get an incredibly thorough and practical framework on how to measure your healthcare marketing campaigns on their:

  • Targeting, leveraging the amazing segmentation of digital channels like Facebook
  • Reach, including how quickly and frequently the target market is exposed to your campaign
  • Engagement, and the differences between search and social for key metrics
  • Influence of healthcare decisions, and the nuances of the many types of conversions we must consider in healthcare.
  • Budget efficiency, and the ratios between 3 metrics required to track it.

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About the Author

Michael Sengbusch is the Senior Vice President for Product Development at Influence Health.

His work at Influence Health has produced patent-pending technology for PERSUADE, powered
by BrightWhistle, that is changing the way healthcare providers solve today’s digital marketing

Michael serves as Influence Health’s chief liaison to Facebook while also working closely with the Georgia Tech College of Computing on topics such as healthcare privacy, HIPAA compliant system
design and social media ethics.

Michael has held speaking engagements on social media marketing and healthcare at Facebook,
HIMSS, HMPSS, HCIC, SHSMD, Health 2.0, MEDSEEK Client Congress, Metro Atlanta Chamber of
Commerce and Georgia Tech.

About Influence Health

Influence Health provides the healthcare industry’s only integrated digital consumer engagement and activation platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes.

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