Online Billing Patients Love (Not Merely Tolerate)
Online billing: From the patient perspective, it seems like the best you can achieve is a silver lining to an otherwise dark cloud. But Memorial Hermann health system in Texas has implemented an online payment solution from Simplee that is garnering rave reviews.
Kelly McCormick, Director of Web Strategy & Digital Marketing at Memorial Hermann
“We understand that paying a healthcare bill isn’t always pleasant, that healthcare is an expensive and important part of people’s lives,” says Kelly McCormick, Director of Web Strategy & Digital Marketing at Memorial Hermann. “So what we’re trying to do is make it as painless as it can be.”
Is billing relevant for marketers? You bet it is. A poor billing experience can turn a patient against your health system—even if you’re providing great healthcare.
The right payment system can exchange aggravation for accolades if you listen to what’s important to consumers, fix the problem, and turn them into advocates.
Read our full article to find out how Memorial Hermann did just that, boosting total collection rates by 17 percent and also its email opt-in rates—all following the implementation of a user-friendly online billing system: Rave Reviews About Online Billing? How Memorial Hermann Solved a Patient Pain Point.
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