Online Physician Promotion for the Healthcare Marketer
Published by Geonetric
Download this eBook and start implementing effective tactics to engage potential patients online.
This comprehensive eBook has everything you to need to create an effective physician promotion strategy. You'll gain powerful, research-based insights into how patients choose physicians, ensuring you’re providing the information that actually impacts patient acquisition. You'll also discover how criteria like conditions, accepting new patients and proximity factor into qualifying physicians, and how likability, expertise and convenience influence the evaluation process. With that foundation in place, you'll then move to tactics you can promote right away.
You'll learn how to:
- Use SEO, content marketing and social media to drive qualified visitors to your online provider directory
- Create online physician profiles that connect with site visitors, humanize your doctors and drive conversions
- Use physician ratings to demonstrate skill and expertise
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Geonetric helps healthcare organizations develop Web strategies that engage consumers. VitalSite®, Geonetric’s content management software, is the foundation of websites and intranets for more than 500 hospitals, physician groups and clinics around the country. Geonetric also provides a comprehensive suite of online services—from Web strategy and design, to content development and responsive marketing campaigns, to online support and hosting—all designed to turn prospects into patients and deliver measurable results.
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