// By Becky Barney-Villano //
Reputation management has never been more important for healthcare providers and organizations that are actively seeking new patients. Why? The increase in high-deductible health plans has created a new breed of healthcare shopper. The rise of insurance exchanges where consumers pick their plans has resulted in more robust and careful comparisons among healthcare providers. And the willingness of the average person to write and post reviews is making healthcare more transparent than ever. If you aren’t paying attention, you need to be.
That was the message delivered during the eHealthcare Strategies and Trends webinar “The Four Pillars of Online Reputation Management for Healthcare.” During the webinar, speakers Kirsten Saint Clair, director of business operations at MultiCare Health System in Seattle, and Pascal Bensoussan, chief product officer at Reputation.com, made a compelling case for the necessity of more robust reputation management.
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