An Interview with Craig Kartchner, Senior Director of Marketing
// By Jane Weber Brubaker //
At Intermountain Healthcare, patient engagement is a top priority, and the organization is tackling the issue from all sides. We spoke with Craig Kartchner, Senior Director of Marketing, to get an update on Intermountain’s digital strategies, successes, and challenges. “We want it to be convenient and easy for people to access tools and resources that help them manage their own healthcare,” says Kartchner. “We want you to be able to personalize every single tool so it’s easy for you to use.”
Not content to focus on improving healthcare just for its own population in Utah, Intermountain is convening thought leaders at the national level, engaging with them to discuss ways to improve healthcare quality and keep costs sustainable. In the interview that follows, Kartchner gives us an inside view of Intermountain’s digital journey, and shares the organization’s vision of healthcare transformation in the U.S.
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