Leading-Edge Healthcare Organizations Now Promote Physician Reviews Online—Why It Works
// By Jane Weber Brubaker //
Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and the care they receive from your providers? Are you delivering on your brand promise from their point of view?
Some leading-edge healthcare organizations are not only finding out how patients feel about their providers, they are posting the provider ratings on their websites for all to see. “It messages to the community that ‘we’re listening, and that every patient counts, and we’re so interested in what you say that we’re willing to let the world see what you say,’” says Deirdre Mylod, Executive Director, Institute for Innovation, and Senior Vice President, Research and Analytics at Press Ganey Associates.
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