It would be a big upgrade to have your branded hospital app available for download in the iTunes or Google Play app stores. But how do you build a native app for Apple and Android devices? If your hospital is like most, you don’t have that expertise in house.
The Robert Wood Johnson University Hospital (RWJUH) had built a fully functional Web app for the hospital’s Executive Health program. But it wasn’t a native app. Andrew Quinn, RWJUH Interactive Marketing Director, was wondering how to overcome that obstacle when he got a cold call from MobileSmith. “The Web-based application that MobileSmith has for their clients allows you to drag and drop elements that you want to include and plug them in,” Quinn said. “You don’t need a computer science degree to use this product.” The RWJUH Executive Health native app is now available in the iTunes and Google Play app stores.
Many hospitals are interested in branded apps, but app development may be low on the IT department’s priority list. Because MobileSmith’s platform does not require programming, it allows marketing departments to develop apps for Apple and Android devices without needing to tap scarce IT resources.
Learn more about how RWJUH and other hospitals are successfully developing and deploying native apps in our latest article, Robert Wood Johnson University Hospital Goes Native with Mobile Apps.
Jane Weber Brubaker