Top Healthcare Marketing Initiatives for 2017:
Be Better, Faster, Smarter
An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists
Sponsored by Evariant
This event is free to view thanks to our event sponsor.
- Gary Druckenmiller, Marketing Practice Leader, Evariant
Are you ready to create marketing resolutions for 2017? The New Year is rapidly approaching, and it’s time to think about new ideas and strategies to meet the challenges that lie ahead. In a dynamic new webinar, Gary Druckenmiller, Marketing Practice Leader at Evariant, will discuss the top initiatives that must be on your 2017 marketing roadmap. The presentation will dive into new marketing strategies you can start using today, share advice for resources planning, elaborate on tips for launching effective pilot programs, and review the important marketing metrics you need to start tracking now.
View this in-depth webinar now and get a head start on best practices for 2017.
You’ll learn how to:
- Map your patient journey(s)
- Get serious about your marketing technology (MarTech) stack
- Achieve cross-functional alignment & collaboration
- Use data effectively to drive strategic decisions
- Focus on ROI – and other important marketing metrics
- And much more…
Gary Druckenmiller Jr. is Marketing Practice Leader at Evariant. He functions as lead strategist, digital marketing thought leader, and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice-President for Harte-Hanks, responsible for healthcare digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 6 years and can be heard often on the hospital marketing speaking circuit. He holds a bachelor’s degree in Marketing from Bentley University.
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