// Sponsored Post //
Turn your marketing organization into a revenue and profit center by targeting profitable patients, consumers and providers with effective outreach programs.
Evariant has developed capabilities and an approach in its industry-leading CRM platform to plan, measure and attribute Return on Investment in your overall healthcare business and service line(s).
This paper explains how ROI can be incorporated into campaign activities—with or without the Evariant platform.
You’ll get a number of general marketing definitions as well as healthcare specific terms and concepts that will help clarify your organization’s marketing measurement—and help improve your campaigns.