“When it became clear in March 2020 that the coronavirus outbreak in the U.S. had reached pandemic heights, federal health officials and cancer societies urged Americans to delay routine cancer screenings,” says Bradley Wensel, EVP and chief customer officer at Healthgrades. “Providers and consumers heeded those recommendations, which led to an abrupt drop in screenings, Read More
// By Brian Griffin // As the COVID-19 Delta variant spreads rapidly across the country, there is an increasingly urgent need to overcome vaccine hesitancy and access to care issues among the unvaccinated. Michigan Medicine’s communications strategy is based on research that shows patients want empathy, not lectures or bullying. Healthcare providers on the frontlines Read More
// By Brad Wensel // Now that widespread fears about the coronavirus are subsiding, it’s time to use your best marketing strategies, tools, and tactics to bring patients back for the cancer screenings they need. The evidence is overwhelming: Early detection saves lives. This article by Healthgrades‘ chief customer officer includes a case study about Read More
Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.
It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More
// By Jane Weber Brubaker // The past 12 months have pushed healthcare organizations to adapt quickly and build resilience to meet the ever-changing circumstances brought on by the pandemic. Communicators in healthcare organizations have had to continuously anticipate the pandemic-related information needs of their organizations and communities and create multidirectional, multiplatform, multichannel communications to Read More
The COVID-19 pandemic has laid bare the inequities and injustice of American society. Communities of color bore about three times the burden of COVID-19 infections and deaths as White communities. While job losses were universal, Latinos and Blacks had the highest unemployment rate — about 19 and 17 percent, respectively. The world watched as people Read More
// By Jane Weber Brubaker // It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and Read More
The internet is rife with misinformation. During the COVID pandemic, when we’re all desperate for facts, getting the wrong information can have consequences for communities. For Hartford HealthCare, a seven-hospital health system serving Connecticut and parts of Rhode Island and Massachusetts, a collaborative approach allowed the communications and marketing teams to disseminate valuable information across Read More
// By Althea Fung // The COVID-19 pandemic has laid bare the inequities and injustice of American society. Communities of color bore about three times the burden of COVID-19 infections and deaths as White communities. While job losses were universal, Latinos and Blacks had the highest unemployment rate — about 19 and 17 percent, respectively. Read More
// By Althea Fung // Hartford HealthCare delivered a steady flow of information for both internal and external stakeholders during the pandemic, and now as it coordinates vaccinations. Virtual news conferences broadcast on Facebook Live and online hub VacciNation kept everyone informed. The internet is rife with misinformation. During the COVID pandemic, when we’re all Read More
Since the start of the pandemic, YouTube viewership in the U.S. has gone up, way up — 450 million hours of content watched per day in 2020, up from 250 million watch hours daily in 2019. While the platform delivers on serving up content to teach you how to knit, show you how to beat Read More
Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.
// By Althea Fung // Since the start of the pandemic, YouTube viewership in the U.S. has gone up, way up — 450 million hours of content watched per day in 2020, up from 250 million watch hours daily in 2019. While the platform delivers on serving up content to teach you how to knit, Read More
Social media plays an important role in many healthcare systems’ efforts to promote their brands, engage their audiences, and share valuable information with their communities. Mount Sinai Health System is no exception. Its 905,000 social media followers across the system make it the top health system on social media regionally and number three nationally. The Read More
// By Sheryl S. Jackson // Social media plays an important role in many healthcare systems’ efforts to promote their brands, engage their audiences, and share valuable information with their communities. Mount Sinai Health System is no exception. Its 905,000 social media followers across the system make it the top health system on social media Read More
If you’re trying to reach mothers — the primary healthcare decision-makers in most households — then Pinterest may be an attractive opportunity for your health system. As of October 2020, U.S. monthly active users on Pinterest numbered 98 million, and more than 78 percent are female. Pinterest reported in March 2019, the month before it Read More
// By Jane Weber Brubaker // If you’re trying to reach mothers — the primary healthcare decision-makers in most households — then Pinterest may be an attractive opportunity for your health system. As of October 2020, U.S. monthly active users on Pinterest numbered 98 million, and more than 78 percent are female. Pinterest reported in Read More
When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology platforms that could help them Read More
// By Althea Fung // When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology Read More
// By Dalal Haldeman, Ph.D. // The great difficulties we’ve faced in 2020 with regard to the COVID-19 pandemic are clear for us all, though our experiences may differ in the details, whether navigating patient surges or having our daily routines altered in ways both subtle and profound — or in the most horrific of Read More
Hospital digital teams continue to ask lots of questions about resuming and revising their digital marketing campaigns as COVID-19 infection rates continue to rise. For many, it continues to be a challenge to make decisions about how to revive key service-line campaigns while simultaneously mixing in COVID-19 informational messaging. JK Lloyd, president of Eruptr, recently Read More
// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More
Ask the Expert, with JK Lloyd, President, Eruptr // By Jared Johnson // Hospital digital teams continue to ask lots of questions about resuming and revising their digital marketing campaigns as COVID-19 infection rates continue to rise. For many, it continues to be a challenge to make decisions about how to revive key service-line campaigns while Read More
It’s time to stop thinking about marketing as two separate components — traditional vs. digital — and blend the best tactics of each discipline. “Tradigital” combines the best of both strategies and is redefining healthcare marketing today. That is the message of healthcare marketing consultants Kathy Divis, president and co-founder, Greystone.Net, and Rob Klein, founder Read More