Trendwatch: New Research Examines the Latest Digital Customer Experience Trends in Marketing

In an era of heightened patient expectations and evolving consumer behaviors, the digital customer experience has emerged as a critical component in healthcare marketing, playing a pivotal role in delivering personalized care, enhancing patient satisfaction, and driving organizational growth. Slowly but surely, leaders of healthcare organizations are recognizing the strategic value that marketing brings to Read More

Data-Driven Healthcare Marketing: Why It Needs Both Big Data and Thick Data

Healthcare marketers should no longer overlook the powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Instead, healthcare organizations should aim to develop a data-driven healthcare marketing strategy that integrates both big data and thick data to unlock new opportunities for growth. Some readers Read More

Digital Customer Experience: Where Are We on the Progress Bar?

// By Jane Weber Brubaker // Two research reports examine the state of marketing and digital customer experience across industries. Slowly but surely, leaders of healthcare organizations are recognizing the strategic value that marketing brings to the table. Technology adoption and increasing competence in its use to meet consumers at the point of their need Read More

Mobile vs. Desktop: Designing Healthcare Websites for the Modern User

In the ever-evolving landscape of wireless technology, mobile devices have emerged as a dominant force, transforming the way we access information and services. As mobile healthcare takes center stage in the wireless era, healthcare marketers are modernizing their strategies to cater to the growing demand for mobile experiences and meet evolving consumer expectations. Today, according Read More

Big Data vs. Thick Data: The Road to Data-Driven Marketing

// By Daniel Fell and Dean Browell, PhD // Marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Some readers may recall the popular “I’m a Mac, I’m a PC” campaign that ran in the early 2000s, a tongue-in-cheek Read More

Platinum Award-Winning Mobile Websites Offer Enhanced User Experience

// By Arthur Hill // For Inspira Health and University of Iowa Health Care, mobile design is not an afterthought. Today, according to CTIA, a trade organization for the wireless communications industry, Americans own 499 million wireless devices capable of transmitting and receiving broadband signals 117 percent faster than just 13 years ago. In 2021, Read More

Trendwatch: Latest Mobile Design Trends for Healthcare in 2023

Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed by responsive design, adaptive design, mobile-first, and device-agnostic design. The crossover year — when mobile usage of the internet overtook desktop usage for the first time — was Read More

How to Make the Most Out of Your Email Marketing? Our Exclusive Q&A with Jay Schwedelson

Small tweaks to your email campaigns can add up to big gains. Email has been around longer than most other forms of digital media. “Every company on the planet does it, but it’s sometimes a forgotten channel,” says email expert Jay Schwedelson. Email marketing has a lot of benefits, as we’ll see, but are healthcare Read More

What Are the Latest Trends in Mobile Design and Usability for Healthcare?

Ask the Expert, with Gregg Shanefelt, Principal Engineer, Mobile Development at Phase2 // By Jane Weber Brubaker // Designing to meet consumer expectations is not a one-and-done proposition. Like mobile devices, mobile design is always on the move, constantly adapting to consumer expectations and technology capabilities. We’ve seen trends like M-Dot come and go, followed Read More

Focus on Content Marketing: A Spotlight on Content Marketing Trends for Healthcare Marketers

In this exclusive report from eHealthcare Strategy & Trends, we highlight the many ways that content marketing is being used by hospitals and health systems around the country.

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Best Ways to Rev Up Your Email Response Rates

Ask the Expert, with Jay Schwedelson, founder of SubjectLine.com and CEO of Outcome Media // By Jane Weber Brubaker //   Small tweaks to your email campaigns can add up to big gains. Email has been around longer than most other forms of digital media. “Every company on the planet does it, but it’s sometimes Read More

Focus on Artificial Intelligence: The State of AI in Digital Healthcare Marketing

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of AI usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

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Hackensack Meridian Health Named One of Four Organizations to Receive Top Award at 23rd Annual eHealthcare Leadership Awards Ceremony

// By Susan Dubuque // To truly meet the healthcare needs of patients and citizens of New Jersey, Hackensack Meridian Health leaders recognized that the system needed to invest in digital health. And the investments had to go beyond purchasing new technology — it would require total commitment at every level of the organization. Hackensack Read More

5 Key Principles for Leading Your Health System’s Digital Marketing Efforts

How often does a CEO ask what it would take to become the best healthcare content producer in the world — in two years — and then give you the resources to do it? Amanda Todorovich, executive director of content marketing at Cleveland Clinic, freely admits that the scope of what she and her team Read More

When It Comes to Content, Cleveland Clinic Is Never Content

// By Jane Weber Brubaker // Five principles for leading your organization’s digital marketing efforts. Amanda Todorovich, Cleveland Clinic’s executive director of content marketing, freely admits that the scope of what she and her team are tasked with is not typical. How often does a CEO ask what it would take to become the best Read More

How OSU Wexner Consolidated Its Multi-Site Content Into a Single Mega Site

Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing system websites into a single mega site called Ohio State Health & Discovery. But much of the content it planned to use had earned high rankings in Google’s search engine results pages (SERP), including many placements Read More

Leveraging Data Analytics to Prove the Value of Your Healthcare Marketing

Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor used by three presenters at a recent conference to explain how MedStar Health went from the dark ages of measurement to a souped-up analytics platform that enables insightful, actionable, and easy-to-understand reporting. Ben Waxman, president of Tessellati, LLC, jokes that Read More

MedStar Health Supercharges Its Data and Analytics Capabilities

// By Jane Weber Brubaker // Do your marketing dollars drive results for your organization? Without the right analytics tools, it’s hard to know — or prove. Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor three presenters at SHSMD Connections 2022 — the annual conference of the Society Read More

Year in Review: 5 Digital Healthcare Themes From 2022

2022 has been a momentous year for digital healthcare leaders, in part because the delicate balance — of returning to “normal” after so many years of a global pandemic and returning to the continuous push for more digital transformation — is a fine line given budget constraints and resource limitations. But striking that balance is Read More

E Pluribus Website: Out of Many Sites, One Mega Site

// By Jim Samuel // E Pluribus Unum — Out of Many, One. It’s on the back of every dollar bill but can also be applied to health systems that consolidate content into a single hub. Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing Read More

eHealthcare Strategy & Trends 2022 Year in Review

// By Daniel Fell // Why now is a great time to review all the excellent content from this past year and use it in planning for the new year. 2022 has been a momentous year for digital healthcare leaders, in part because the delicate balance — of returning to “normal” after so many years Read More

Focus on CRM: An Inside Look at Today’s Healthcare CRM Landscape

In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.

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How a CRM Strategy Delivered Cleaner and More Accurate Data for St. Bernards

Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Healthcare in northeast Arkansas, trying to prospect for new patients among new movers wasn’t working. That changed when the health system adopted a CRM platform, Virgin Pulse, in Read More

CRM Kick-Starts Successful Direct Marketing Campaigns at St. Bernards

// By Jane Weber Brubaker // St. Bernards’ marketing team tried to run direct mail campaigns on their own, but they weren’t working. Today, it’s a different story. Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Read More

Does Your Health System Need a Primary Care Reactivation Campaign?

Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care physicians closed their offices, offered reduced services, or used virtual care services to connect with patients. But when offices began to reopen, patients remained reticent to return. So is a Read More