Web Takes … March 2014 Picks
Grady Health System
www.gradyhealth.org
If you have seen the movie “Nebraska,” you know about the power of black-and-white visuals. A similar and effective approach is taken with this site for an Atlanta-based system. The home page banner rotates photos of five individuals and a family, shown in black and white, each with a simple message – “I wouldn’t be here without Grady” – and a link to watch the patient’s story. Virtually all of the remainder of the page consists of five large links: See what we treat, Visit our specialties, Find a doctor, Locate our facilities, and Plan your visit. The last word in each of these headings is in red.
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