Web Takes … May 2013 Picks

Indiana University Health

www.iuhealth.org
Most hospital and health system websites cover a huge array of topics on their home page. But this site takes a laser approach, placing great focus on what the organization thinks are the major reasons for someone visiting the site and sub­jects important to the health system.

The home page is simple and un­cluttered. A large banner rotates five messages, which largely focus on health and wellness, including one that promotes a healthy habits app. Below the banner are four large boxes that promote find a doctor, find a location, careers, and billing center. The emphasis on the latter is surprising, but it’s obviously im­portant to the organization given its home page position and the site’s extensive and outstanding billing section. Next to the four large pro­motional boxes are three other boxes that highlight access to infor­mation for patients, health pro­fessionals, and researchers, in recognition of the key audiences for an academic medical center.

This focused home page approach is nicely complemented with expand­able global links that do an excellent job of helping visitors find content of interest in a very consumer-centric manner.

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