Online Reputation in Healthcare:
How to Improve Online Visibility and Ratings to Attract More Patients

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists logoSponsored by
This event is free to attend thanks to our event sponsor.

Wednesday, May 4, 2016

Your Presenters:

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Nearly every consumer decision starts with an online search—and there is no more important consumer decision than healthcare. In fact, nearly 80 percent of patients begin their search for a healthcare system online.

For better or worse, your reputation is prominently displayed across the digital realm for all to see. Star ratings and reviews play a critical role in how patients evaluate your organization, your practitioners and your standard of care.

It’s time to bring your online reputation in line with the standard of care you really provide. Whether you’re looking to grow a practice or drive new patients and referrals into a major hospital system, a well-managed online reputation is critical to your success.

Watch this in-depth webinar now to learn about top reputation management strategies used by leading healthcare organizations. You’ll hear a case study of the success of American Family Care, an urgent care provider with more than 60 corporate locations and over 90 franchise locations nationwide. Find out how they increased online ratings, patient visits, and revenue after implementing an online reputation management program.

You’ll learn:

  • Proven strategies for increasing positive star ratings and reviews
  • Best practices for increasing the visibility of your providers and services
  • How to increase patient acquisition and referrals through patient advocacy
  • How to use patient feedback to drive operational improvements
  • How American Family Care increased center participation in its reputation management program and how participating centers increased ratings, visits and revenue

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Your Presenters

Pascal Bensoussan, Chief Product Officer, Reputation.comPascal Bensoussan, Chief Product Officer,

Pascal Bensoussan leads the overall vision, strategy, roadmap, and go-to-market plans for’s Enterprise platform. Bensoussan has built a career driving the growth, profitability, and successful exit for several enterprise SaaS startups backed by venture capital firms such as Accel Partners, Foundation Capital, and KPCB. Bensoussan is an investor and board member for several startups, as well as a frequent speaker at industry conferences. He received a master’s degree from Stanford University and graduated from Ecole Polytechnique in France.

Steve Conlee, Marketing Consultant, American Family CareSteve Conlee, Marketing Consultant, American Family Care

Steve began his career working in product marketing for Intel Corp., and He ended that phase of his career as a division general manager at Monster. For the past 14 years he has been a marketing consultant to mid-sized and multi-location businesses throughout the United States and occasionally overseas, helping them improve all aspects of their online marketing efforts. He occasionally teaches marketing at Brigham Young University.


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