Healthcare Marketing in Flux: Proving ROI and Powering Teams
Healthcare marketing is undergoing a fundamental shift. Marketers are being asked to deliver measurable ROI, operate with leaner teams, and compete with consumer-first disruptors while maintaining patient trust and engagement. At the same time, internal digital tools are often fragmented and outdated, making it difficult for marketing and digital teams to work efficiently.
This white paper explores how a modernized digital platform strategy, grounded in the use of digital experience platforms (DXPs), content management systems (CMSs), and emerging AI tools, can help health systems improve both patient-facing and internal experiences.
Key Learning Points or Major Questions Answered
- What are the risks of continuing to rely on legacy CMS platforms in today’s healthcare environment?
- How can modern DXPs support both external patient experiences and internal team operations?
- What is the difference between a CMS and a DXP, and how should healthcare organizations evaluate their options?
- In what ways can AI support marketing efficiency, especially in content creation and patient engagement?
- Why should platform modernization be viewed as a strategic enabler of long-term performance, not just a technical upgrade?
Fill out the brief form to get your copy of this free white paper.
© Plain-English Health Care
Fill out this brief form to download your free report.
(All fields required.)
You are protected by our privacy policy. By submitting this form, you agree to have your contact information, including email, passed on to the sponsor of this asset for the purpose of following up on your interests, and you are agreeing to receive email from Plain-English Health Care and Modea. You can opt out of further email from either Plain-English Health Care or Modea at the bottom of any marketing email you receive.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups? Contact us about advertising and sponsorship opportunities.
