AI in Healthcare Marketing Week
© Plain-English Health Care
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December 8-12, 2025
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
Speakers
Sponsors
Emily Baker
AVP, Engagement Strategy
BPD
Diamond Sponsor and Virtual Summit Partner
Diamond Sponsor and Virtual Summit Partner
AI and Content Session Sponsor
Anthony Cadieux
Vice President, Performance Marketing
AdventHealth
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
Chris Hemphill
Founder - Head of Applied Data Science & AI
Modular Feedback
Allie Karas
Senior Vice President of Content
MJH Life Sciences®️
Stephanie Wierwille
EVP, Engagement
BPD
Andrew Chang
Chief Marketing Officer
UChicago Medicine
Stephanie Wierwille
EVP, Engagement
BPD
Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic
Victoria Davis
Group Account Director
BPD
Jason Lesandrini, PhD
Assistant Vice President of Ethics
Wellstar Health System
Vic Reiss
Chief Consumer Officer
UNC Health
Pam Landis
VP, Digital Engagement
Hackensack Meridian
Paul Lambson
Assistant Vice President
Consumer Technology Northwell Health
Chris Hemphill
Founder - Head of Applied Data Science & AI
Modular Feedback
Paul Lambson
Assistant Vice President
Consumer Technology Northwell Health
Chris Hemphill
Founder - Head of Applied Data Science & AI
Modular Feedback
Micha Siegel
Director, Product Innovation and Strategy
BPD
Agenda at a glance
Day 5: Friday, Dec. 12
1 - 2 p.m. Eastern: Panel Discussion
Panelists:
- Victoria Davis, Group Account Director, BPD
- Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
- Pam Landis, VP, Digital Engagement, Hackensack Meridian
2:30 - 3:30 p.m. Eastern
AI Innovation of the Future: The Einstein Divide
Transforming Marketing & Communications in an AI Era
Panelists:
- Jason Lesandrini, Assistant VP of Ethics, Wellstar Health System
- Sameer Sethi, Chief Analytics Officer, Hackensack Meridian
- Stephanie Wierwille, EVP, Engagement, BPD
- Edward Marx, CEO, Marx Advisory
Day 1: Monday, Dec. 8
2 - 3 p.m. Eastern: Panel Discussion
Keynote Panel: Inside the Real-World AI Playbooks of Leading Health Systems
Learn What’s Working and What’s Next from Marketers Implementing AI at Scale
Panelists:
- Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
- Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
- Lisa D. Mason, AVP of Product Design and Insights, Providence
- Stephanie Wierwille, EVP, Engagement, BPD
Day 2: Tuesday, Dec. 9
1 - 2 p.m. Eastern: Panel Discussion
AI and Content: Turning Generative Tools into a Scalable Strategy
Panelists:
- Matt Cyr, Founder & President, Loop AI Agency
- Allie Karas, Senior Vice President of Content, MJH Life Sciences
- Carolina Anthony, Digital Marketing Strategist & Community Advocate, AdventHealth
- Emily Baker, AVP, Engagement Strategy, BPD
2:30 - 3:30 p.m. Eastern:
Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted
Presenters:
- Lacey Reichwald, Director of Marketing, Aha Media Group
- Robbie Schneider, Enterprise Social Media Manager/ Content Marketing Leader, Franciscan Health
Session Sponsor: Aha Media
Day 3: Wednesday, Dec. 10
1 - 2 p.m. Eastern: Panel Discussion
Delivering on the Promise of Data-Driven Transformation
Panelists:
- Anthony Cadieux, VP of Performance Marketing, AdventHealth
- Anne DiNapoli Block, Managing Director, Data Solutions & Analytics, BPD
- Brian Gresh, Vice President, Chief Marketing & Communications Officer
- Amber Welch, VP, Marketing and Digital Platforms, Ochsner Health
2:30 - 3:30 p.m. Eastern: Case Studies
AI and Data-Driven Transformation in Practice: Stories and Advice from Three Major Health Systems
Panelists:
- John Davey, VP, Marketing Technology, Mount Sinai Health System
- Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
- Josefer Montes, Executive Director, Marketing & Branding, AdventHealth
- Micha Siegel, Director, Product Innovation and Strategy, BPD
Day 4: Thursday, Dec. 11
1 - 2 p.m. Eastern: Panel Discussion
AI Agents and Workflow Optimization: From Idea to Impact
Panelists:
- Drew Marlatt, VP, Data Products & Technology, BPD
- Carrie Liken, Strategic Account Executive, Snowflake
2:30 - 3:30 p.m. Eastern: Case Studies
Panelists:
- Andrew Chang, Chief Marketing Officer, UChicago Medicine
- Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
- Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health
Carolina Anthony
Executive Director, Digital Marketing
AdventHealth
Matt Cyr
Founder & President
Loop AI Agency
John Davey
Vice President of Marketing Technology
Mount Sinai Health System
Anne DiNapoli Block
Managing Director, Data Solutions
BPD
Brian Gresh
VP, Chief Marketing & Communications Officer
Community Health Network
Christine Kotler
Chief Marketing and Communications Officer
Baptist Health South Florida
Speakers
Emily Baker
AVP, Engagement Strategy
BPD
Anthony Cadieux
Vice President, Performance Marketing
AdventHealth
Matt Cyr
Founder & President
Loop AI Agency
Carolina Anthony
Executive Director, Digital Marketing
AdventHealth
Matt Cyr
Founder & President
Loop AI Agency
Andrew Chang
Chief Marketing Officer
UChicago Medicine
Matt Cyr
Founder & President
Loop AI Agency
John Davey
Vice President of Marketing Technology
Mount Sinai Health System
Matt Cyr
Founder & President
Loop AI Agency
Victoria Davis
Group Account Director
BPD
Anne DiNapoli Block
Managing Director, Data Solutions
BPD
Brian Gresh
VP, Chief Marketing & Communications Officer
Community Health Network
Allie Karas
Senior Vice President of Content
MJH Life Sciences®️
Chris Hemphill
Founder - Head of Applied Data Science & AI
Modular Feedback
Christine Kotler
Chief Marketing and Communications Officer
Baptist Health South Florida
Carrie Liken
Strategic Account Executive
Snowflake
Micha Siegel
Director, Product Innovation and Strategy
BPD
Stephanie Wierwille
EVP, Engagement
BPD
Josefer Montes
Executive Director, Marketing & Branding
AdventHealth
Amber Welch
Vice President of Marketing and Digital Platforms
Ochsner Health
Sameer Sethi
Chief Analytics Officer
Hackensack Meridian
Lacey Reichwald
Director of Marketing
Aha Media Group
Lisa D. Mason
AVP, Product Design & Insights
Providence
Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic
Sameer Sethi
Chief Analytics Officer
Hackensack Meridian
Tara Nooteboom
Director of Consumer Digital Strategy
UCI Health
Lisa D. Mason
AVP, Product Design & Insights
Providence
Tara Nooteboom
Director of Consumer Digital Strategy
UCI Health
Edward Marx
Chief Executive Officer
Marx Advisory
Carrie Liken
Strategic Account Executive
Snowflake
Pam Landis
VP, Digital Engagement
Hackensack Meridian
Lacey Reichwald
Director of Marketing
Aha Media Group
Josefer Montes
Executive Director, Marketing & Branding
AdventHealth
Edward Marx
Chief Executive Officer
Marx Advisory
Jason Lesandrini, PhD
Assistant Vice President of Ethics
Wellstar Health System
Robbie Schneider
Enterprise Social Media Manager/ Content Marketing Leader
Franciscan Health
Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic
Robbie Schneider
Enterprise Social Media Manager/ Content Marketing Leader
Franciscan Health
Micha Siegel
Director, Product Innovation and Strategy
BPD
Amber Welch
Vice President of Marketing and Digital Platforms
Ochsner Health
Val Lopez
Assistant Vice President, Marketing Operations
Baptist Health South Florida
Drew Marlatt
VP, Data Products & Technology
BPD
Carrie Liken
Strategic Account Executive
Snowflake