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December 8-12, 2025

A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends

OVERVIEW     |     SPEAKERS     |     AGENDA    |     SPONSORS    |     REGISTER

Speakers

Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic

Session: 
Keynote Panel: Inside the Real-World AI Playbooks of Leading Health Systems
Day 1: Monday, Dec. 8 at 1 p.m. Eastern

Amanda Todorovich leads digital marketing for Cleveland Clinic, one of the most trusted healthcare brands in the world. As Enterprise Executive Director, she oversees content strategy, digital experience, SEO, multimedia production, social media, and platform operations. Under her leadership, ClevelandClinic.org has grown to over 1.2 billion annual sessions—driving significant brand awareness, patient acquisition, and more than $15 million in annual advertising revenue. Amanda built and scaled a healthcare publishing model inside a health system—transforming Cleveland Clinic’s digital presence into an industry-defining engine for engagement, revenue, and trust. Her team manages thousands of content assets through an in-house editorial staff and a robust production infrastructure. Their work is not only clinically accurate and HIPAA-compliant, but also search-dominant and brand-aligned. 

Recognized as one of the most influential voices in healthcare digital marketing, Amanda is a respected thought leader, innovation driver, and key architect of Cleveland Clinic’s global digital growth. She holds a master’s degree in communications from The University of Akron, a bachelor’s degree in public relations from Ohio Northern University, and is a Fellow of the American College of Healthcare Executives.

Sameer Sethi 
Chief Analytics Officer
Hackensack Meridian

Session: 
AI Innovation of the Future: The Einstein Divide
Day 5: Friday, Dec. 12 at 2:30 p.m. Eastern

Sameer Sethi is a seasoned leader and expert in healthcare data and analytics with a proven track record of enabling use of data and analytical techniques to drive distinctiveness and deliver transformative impact. He has focused his career on data, technology, and innovation for healthcare providers. Starting his healthcare career in EMR implementations motivated Sameer to find ways to use digitized medical data to improve patient care, influence clinical workflow and provider network operations. He has since operated at the cross-section of healthcare and technology to improve quality, access and cost-of-care delivery. 

Sameer previously worked at Mount Sinai Health System, McKinsey, Bon Secours Mercy Health. His experiences in data and analytics roles across consulting and health systems gives him diverse perspectives on the challenges facing providers in data and insights enablement and technology adoption. Sameer and his team are currently focused on accelerating the use of Artificial Intelligence (AI) and Machine Learning (ML) to deliver high quality, affordable, more accessible, and more efficient healthcare. Recently, Sameer was named by Becker’s Hospital Review among leading hospital and health system chief data and analytics officers making an impact. 

Andrew Chang
Chief Marketing Officer
UChicago Medicine

Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There
Day 4: Thurs., Dec. 11 at 2:30 p.m. Eastern

Andrew Chang is Chief Marketing Officer (CMO) at UChicago Medicine, where his team is using AI agents to modernize patient engagement with seamless touchpoints. Chang’s vision of agentic AI in healthcare includes automated appointment scheduling, proactive patient reminders, operational efficiency and personalization. He emphasizes reskilling teams to ensure technology improves both the patient experience and business growth while maintaining human connection at the core of healthcare.

Lisa D. Mason
AVP of Product Design and Insights
Providence 

Session: 
Keynote Panel: Inside the Real-World AI Playbooks of Leading Health Systems
Day 1: Monday, Dec. 8 at 1 p.m. Eastern

Lisa D. Mason is the Associate Vice President of Product Design and Insights at Providence working on developing transformative platform technologies for healthcare. Her organization has launched several health technology companies and designed the Providence Digital Health Platform which serves as the digital front door for patients. 

Lisa designed and launched one of the 1st LLM-based healthcare messaging chatbot assistants for enhancing care access and reducing provider burden. She has done comprehensive research on how to gain patient trust through chatbot personality & avatar design—all while ensuring patient safety. Lisa is actively working on AI-based workflow automation solutions to transform the efficiency of care delivery by leveraging AI and digital technologies to create seamless, patient-centered, and personalized healthcare experiences. 

Lisa has more than 25 years of experience in consumer research and product design, leading teams and companies through the complexities of understanding customers and driving product direction and vision. She started her career at Microsoft, covering emerging technologies in travel, video games, consumer and enterprise software, and mobile and consumer hardware. Lisa holds an M.S. in Physics from the University of Minnesota.

Brian Gresh
Vice President, Chief Marketing & Communications Officer
Community Health Network

Session: Delivering on the Promise of Data-Driven Transformation
Day 3: Wed., Dec. 10 at 1 p.m. Eastern 

Brian Gresh currently serves as Vice President, Chief Marketing & Communications Officer at Community Health Network. Brian has more than 20 years of experience in digital and consumer healthcare strategies, branding, and communications. Prior to joining Community Health Network, he served as the president of Loyal Inc., which provides health systems tools to amplify patient feedback and guide patients through their digital journey. He came to Loyal from the Cleveland Clinic, where he was executive director of digital and content marketing. There, he led digital strategy, content marketing, social media and web development, as well as industry-leading search engine optimization and search engine marketing programs. He also led the digital team at University of Utah Healthcare as senior director of interactive marketing and web. A thought leader and frequent presenter at industry events, Brian has a bachelor’s in political science and a master’s in public administration. 

Victoria Davis
Group Account Director
BPD

Session: 
Enterprise Design for AI: Panel Discussion
Day 5: Fri., Dec. 12 at 1 p.m. Eastern

Victoria is a passionate integrated marketer and account leader with more than 15 years of experience serving as a strategic partner, brand advocate and senior advisor for executives, encouraging them to find their brand vision. She received her Bachelor’s in Journalism from the University of Oklahoma and completed her MBA at the University of Texas – Arlington. 

Pam Landis
VP, Digital Engagement
Hackensack Meridian 

Session: 
Enterprise Design for AI: Panel Discussion
Day 5: Fri., Dec. 12 at 1 p.m. Eastern

Pamela DeSalvo Landis is senior vice president of digital engagement at Hackensack Meridian Health, a $9 billion integrated health network in New Jersey.

She leads a team responsible for making access to and management of healthcare easier for patients, consumers, providers and team members. Her team is responsible for a centralized, multi-channel Patient Access Center that supports all HMH practices and hospitals, all web sites (both internal and external), all mobile applications, virtual health tools (i.e. video visits), customer relationship management marketing, consumer analytics and insights, search engine optimization and marketing, digital marketing and patient engagement tools like MyChart, patient texting and online appointment scheduling.

Prior to joining Hackensack Meridian, she led digital efforts at Atrium Health in Charlotte, N.C. and Henry Ford Health System in Detroit, MI. She began her career in healthcare at Johns Hopkins Medical Institutions and has worked in Washington, D.C. as a communications professional for lobbying organizations and a reporter for Gannett.

She is a graduate of Ohio University in Athens, OH and earned a master’s degree in health informatics from the University of Illinois-Chicago. 

Val Lopez
Assistant Vice President, Marketing Operations
Baptist Health South Florida

Session: 
Keynote Panel: Inside the Real-World AI Playbooks of Leading Health Systems
Day 1: Monday, Dec. 8 at 1 p.m. Eastern

Val Lopez serves as the Assistant Vice President of Marketing Operations at Baptist Health South Florida, the region’s largest not-for-profit healthcare system. In this role, he oversees web experience, digital marketing strategy, marketing technology, paid media, marketing automation, personalization, and CRM initiatives that drive patient engagement and organizational growth.

With more than 20+ years of experience leading digital marketing teams, Val has played a key role in helping healthcare organizations embrace new technologies and data-driven strategies. Prior to joining Baptist Health, he founded Martek Health, a healthcare digital marketing consultancy focused on helping health systems modernize their marketing operations. He also served as AVP of Digital Marketing at the University of Miami Health System, where he advanced digital strategies to improve patient access and brand visibility.

Earlier in his career, Val held leadership roles in the travel and quick service restaurant industries with National Car Rental, Alamo Rent A Car, and Burger King Corporation, experiences that sharpened his expertise in customer experience, digital operations, and marketing innovation across large-scale organizations.

Val earned his bachelor’s degree from Florida International University and his MBA from the University of Miami. He is passionate about how AI can help marketing functions reshape the consumer and patient experience in healthcare, ensuring that technology not only advances efficiency but also delivers more personalized and meaningful interactions.

Lacey Reichwald
Director of Marketing
Aha Media Group

Session: 
Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted
Day 2: Tues., Dec. 9 at 2:30 p.m. Eastern

Lacey oversees Aha Media Group’s website and content, such as blogs, newsletters, and social media. She also manages events, including conferences, and speaking engagements. Additionally, Lacey is a leading voice in the healthcare marketing industry’s exploration of AI, helping teams understand and implement new tools with clarity and confidence.

Jason Lesandrini, PhD
Assistant Vice President of Ethics 
Wellstar Health System 

Session: 
AI Innovation of the Future: The Einstein Divide
Day 5: Friday, Dec. 12 at 2:30 p.m. Eastern

Jason Lesandrini, PhD., is an expert in ethics and leveraging innovative techniques to build ethical capacity, leaders, team, and culture. He leads the departments of ethics, advance care planning, spiritual health, and language access services for Wellstar Health System. In this role, Dr. Lesandrini provides leadership and resources to promote ethical behavior, decision-making, and conduct aligned with the system's mission, vision, and values.

As an educator, Jason serves as a faculty member for the Physician Assistant Programs at Mercer University and South College and teaches undergraduates at Georgia Tech. He has also worked as an ethics resource for numerous national professional organizations including The American College of Healthcare Executives, The National Hospice and Palliative Care Organization, The American Board of Medical Specialties, and others.

Jason's academic degrees include a PhD in Healthcare Ethics from Duquesne University, a Master of Arts in Philosophy from Georgia State University, and a Bachelor of Arts in Philosophy from Michigan State University. In addition, he is a Certified Healthcare Ethics Consultant (HEC-C), a Leadership Professional in Ethics and Compliance (LPEC), and Fellow of the American College of Healthcare Executives (FACHE).

His research interests include the ethical implications of emerging technologies in healthcare. He has published work examining the ethics of artificial intelligence and machine learning, particularly as these technologies are increasingly integrated into clinical practice. He is widely published and has presented on ethics across the globe.

Chris Hemphill
Founder - Head of Applied Data Science & AI
Modular Feedback

Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There
Day 4: Thurs., Dec. 11 at 2:30 p.m. Eastern

Chris Hemphill is head of Modular Feedback where he helps healthcare leaders and innovators “Reclaim the Algorithm.” Where Big Tech’s AI prioritizes clicks and doom scrolling over wellness, Healthcare AI has more serious obligations to patients, providers, and payers. Hemphill draws on experience leading & creating Healthcare AI efforts since 2018 at companies like Actium Health, VP of Applied AI and Woebot Health, Sr. Director of Commercial Intelligence. Chris’s leadership in mitigating AI’s biases & expanding outreach to underserved Black and Asian communities led to a fellowship with NYU McSilver Institute for Poverty Policy Research in 2022. Chris continues to drive health equity AI initiatives there. 

Outside his work in data science, Chris co-hosts a podcast, Hope, Power, and Healthcare with Melissa Reilly, who is a veteran in healthcare strategy & innovation. The mission with nearly a decade in AI and sharing the podcast: Remind healthcare leaders that they have agency and accountability in building the future of healthcare. 

Matt Cyr
Founder & President
Loop AI Agency

Session: 
AI and Content: Turning Generative Tools into a Scalable Strategy
Day 2: Tues., Dec. 9 at 1 p.m. Eastern

Matt Cyr is the founder of Loop, a consultancy helping healthcare and higher-ed marketing teams integrate AI in human-centered ways. He began his career leading digital marketing at Boston Children’s Hospital and Dana-Farber, then guided healthcare clients at Primacy. Through Loop, Matt helps organizations adopt AI thoughtfully — enhancing creativity, collaboration, and trust between humans and technology.

Anne DiNapoli Block
Managing Director, Data Solutions
BPD

Session: Delivering on the Promise of Data-Driven Transformation
Day 3: Wed., Dec. 10 at 1 p.m. Eastern 

Anne DiNapoli Block brings over 20 years of experience in delivering advertising and marketing strategies across a wide range of industries. She specializes in integrating data, media platforms, creative, and technology to fuel marketing strategies and daily decision-making.

At BPD, Anne collaborates with the full data solutions and analytics team to provide industry-leading data products, insights, audience targeting, and enhanced analytics to empower clients, particularly in the healthcare sector.

Before joining BPD in 2023, Anne was a pioneer in the retail media landscape, consulting with Fortune 100 retailers like The Home Depot and Publix Super Markets to build ad networks that merged omni-channel offerings with expansive audience data integrations. Her own health journey has inspired her to bring her passion for data-driven marketing to healthcare, where she focuses on improving patient experiences and creating tailored audience solutions for large health systems. 

Edward Marx
Chief Executive Officer 
Marx Advisory 

Session: 
AI Innovation of the Future: The Einstein Divide
Day 5: Friday, Dec. 12 at 2:30 p.m. Eastern

The youngest child of Holocaust survivors, Ed moved to the United States at age 10. At 16, he served as a medical clinic janitor where he discovered his healthcare calling. Ed took successive positions as combat medic, anesthesia tech, strategic planner and technology manager. He quickly learned how the convergence of clinical, business and digital saved lives. His passion ignited, he jumped feet first into technology and operations in the C-Suite of Cleveland Clinic, NYC Health & Hospitals, Texas Health Resources and University Hospitals.

Intermixed, Ed served the supplier side as well. He was CEO for consulting firm Divurgent, global CDO for Tech Mahindra Health & Life Sciences and CIO of the Advisory Board. Concurrently, he served 15 years as an Army combat engineer officer and combat medic. Today, Ed is focused on his own advisory practice and board work. Ed does a fair amount of speaking, writing and podcasting. Some of his bestsellers include, “Voices of Innovation”, “Healthcare Digital Transformation” and for Mayo Clinic, “Patient Experience” and “Diagnosed”. His podcast “DGTL Voices” is “Top 3%” globally. His Blog, CEO Unplugged, has over 1M views. Ed is also active on YouTube, X, IG and TikTok. Most importantly, Ed is husband to Simran who holds a Doctor of Nursing (DNP). They love to dance and climb mountains. They have 5 grown children and 5 grandchildren. To stay fit, he captains TeamUSA Triathlon and climbs mountains.

Tara Nooteboom
Director of Consumer Digital Strategy
UCI Health 

Session: 
AI and Data-Driven Marketing Strategies: Case Studies
Day 3: Wed., Dec. 10 at 2:30 p.m. Eastern

Tara J Nooteboom, MS, is Director of Consumer Digital Strategy at UCI Health, an academic health system in Orange County, CA. At UCI Health, Nooteboom oversees the digital consumer journey and experience roadmap. She and her team are responsible for driving access to care, transforming digital experiences, and orchestrating brand experience. 

Since joining UCI Health in 2022, Nooteboom has been an instrumental player in the organization’s growth and digital transformation. Her leadership enabled the launch of the UCI Health digital front door in February 2023, followed by same-day care digital service navigation and new patient digital appointment access. These included launching the first-ever consumer website with scheduling options for the organization, since expanding to include several specialties and services and over 2000 appointments, as well as expansion of authenticated scheduling options in MyChart. 

Prior to joining UCI Health, Nooteboom led digital patient engagement at Rush University System for Health in Chicago. She lives in Los Angeles with her two cats, Ingrid Bergman and Humphrey Bogart.

Micha Siegel
Director, Product Innovation and Strategy
BPD

Session: 
AI and Data-Driven Marketing Strategies: Case Studies
Day 3: Wed., Dec. 10 at 2:30 p.m. Eastern

Micha Siegel is the Director of Product Innovation and Strategy at BPD. He’s a seasoned healthcare marketing professional who began in-house at a leading healthcare system, where he advanced marketing capabilities and introduced technologies to enhance patient engagement and streamline marketing operations. For the past three years, Micha has focused on 1:1 marketing, using data, analytics, and claims insights to create personalized, HIPAA-compliant campaigns. His passion lies in connecting data with human insights to deliver tailored messaging that drives patient engagement and measurable results. Originally from Chicago, and a self-professed lover of deep-dish pizza, he would rather be working out than sitting on his couch and has put this energy into becoming an avid triathlete. As such, he enjoys, in equal measure, running, biking and swimming, and he loves having his daughters join him in these activities.  

Victor Reiss
Chief Consumer Officer
UNC Health

Session: 
AI Agents and Workflow Optimization: Panel Discussion
Day 4: Thurs., Dec. 11 at 1 p.m. Eastern

As Chief Consumer Officer at UNC Health, Victor Reiss leads the system strategy for consumer insights, growth marketing, brand, community engagement, and communications. His work is guided by a core belief: the future of healthcare will be defined by how we honor people’s time. Every moment returned to patients, families, and communities is an opportunity for healing, connection, and living more fully.   

Victor brings a thought-leader’s lens to the evolving role of consumers in healthcare—asking not only how people access care, but why their experiences succeed or fall short. He envisions a health system where friction is designed out, where consumer insights guide every decision, and where trust is earned through seamless, intuitive interactions.  

Prior to this role, Victor served as System Vice President of Growth Marketing and Consumer Insights at UNC Health. He also held leadership roles at Cancer Treatment Centers of America and spent more than a decade at FedEx, experiences that shaped his ability to blend human-centered insights with global-scale strategy.   

Victor is a Fellow of the American College of Healthcare Executives and serves on the board of the UNC Health Physicians Network. He earned his MBA from Indiana Wesleyan University and his undergraduate degree from Butler University 

Christine Kotler
Chief Marketing and Communications Officer
Baptist Health South Florida

Session: 
Enterprise Design for AI: Panel Discussion
Day 5: Fri., Dec. 12 at 1 p.m. Eastern

Christine oversees all branding, marketing, communications, and media efforts for Baptist Health South Florida. Baptist Health is the largest not-for-profit healthcare organization in the region with 12 hospitals, 200+ outpatient locations, 28,000+ employees, more than 4,500 physicians, and 3.3 million patient encounters. Throughout her career, Christine has been committed to the not-for-profit sector, driving results, increasing customer engagement, and strengthening brand awareness, loyalty, and affinity. She was named to Becker’s 2023 "Chief Marketing Officers to Know" list and honored as a Ragan’s Top Woman in Communications – Crisis Navigator for her team’s exceptional response during the COVID-19 pandemic. Passionate about purposeful work, she also teaches healthcare marketing at the University of Miami. 

Stephanie Wierwille
EVP, Engagement
BPD

Session: 
Keynote Panel: Inside the Real-World AI Playbooks of Leading Health Systems
Day 1: Monday, Dec. 8 at 1 p.m. Eastern

AI Innovation of the Future: The Einstein Divide
Day 5: Friday, Dec. 12 at 2:30 p.m. Eastern

Stephanie Wierwille is the Executive Vice President of Engagement at BPD, where she helps healthcare brands craft and deliver compelling stories across digital, traditional, and emerging channels. With deep expertise in social-first, full-funnel marketing, she guides organizations toward marketing maturity and consumer-first engagement strategies. 

With a decade of experience spanning healthcare and consumer brands, Stephanie has led digital and content strategy for organizations like MD Anderson Cancer Center, Cincinnati Children’s, Johns Hopkins Medicine, Delta Air Lines, Amazon, and Walmart. From launching TGI Fridays’ first social marketing initiatives to helping Delta reshape its approach to social media across operations, marketing, and corporate communications, she has been at the forefront of digital transformation. 

Stephanie earned her MBA from the University of Illinois at Urbana-Champaign and is an adjunct professor at The University of Oklahoma. Passionate about innovation, she continues to push the boundaries of healthcare marketing, ensuring brands connect with audiences in meaningful and measurable ways.

Carrie Liken
Strategic Account Executive
Snowflake

Session: 
AI Agents and Workflow Optimization: Panel Discussion
Day 4: Thurs., Dec. 11 at 1 p.m. Eastern

Carrie Liken currently works on the Healthcare and Life Sciences team at Snowflake. She has spent almost 20 years working at the intersection of healthcare and technology, and in that time, she has been educating organizations about the digital elements of the patient journey and how patients seek healthcare information using digital tools. 

Liken most recently served as the Head of Industry for Healthcare at Yext, where she led the global healthcare business, including product, strategy, partnership development, and go-to-market. During her time at Yext, she visited over 400 health systems, payer, and pharma organizations, gaining a deep understanding of the key trends and challenges within the healthcare industry. Prior to Yext, Liken spent 8.5 years at Google, where she built their healthcare provider team within Google Ads. In this role, she helped healthcare organizations understand the patient journey, the impact of digital on patient and customer acquisition, and how to drive increased revenue and sales through digital channels.  

Liken has been quoted in media outlets such as Forbes and Business Insider, featured on industry podcasts and frequently speaks across the country on topics related to healthcare and technology. She also maintains a Substack where she writes about the intersection of healthcare, technology, and AI. 

Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.

Emily Baker
AVP, Engagement Strategy
BPD

Session: 
AI and Content: Turning Generative Tools into a Scalable Strategy
Day 2: Tues., Dec. 9 at 1 p.m. Eastern

Emily Baker is a digital marketing leader with more than a decade of experience shaping content and social strategies that drive connection and engagement. A former healthcare business reporter, she brings an investigative approach to storytelling that delivers measurable impact for healthcare organizations, and is advancing initiatives that harness AI to unlock new engagement capabilities and elevate the impact of marketing teams. 

Anthony Cadieux
Vice President of Performance Marketing
AdventHealth

Session: Delivering on the Promise of Data-Driven Transformation
Day 3: Wed., Dec. 10 at 1 p.m. Eastern 

As Vice President of Performance Marketing at AdventHealth, Anthony leads a dynamic team dedicated to harmonizing brand strategy, digital engagement, CRM enablement and analytics to drive meaningful connections with their communities. With two decades of marketing leadership experience, he specializes in integrating performance marketing with data-driven insights to enhance patient experiences and outcomes.

He is committed to continuous learning and innovation, aiming to bridge the gap between technology and compassionate care. Beyond his corporate role, he is a certified meditation teacher and executive coach, passionate about fostering mindfulness and resilience in leadership.

John Davey
Vice President of Marketing Technology
Mount Sinai Health System

Session: 
AI and Data-Driven Marketing Strategies: Case Studies
Day 3: Wed., Dec. 10 at 2:30 p.m. Eastern

John Davey is Vice President, Marketing Technology for the Mount Sinai Health System. John has been at Mount Sinai for three years, before which he was in similar roles at NYU and Memorial Sloan Kettering Cancer Center. John is a seasoned marketing professional with more than 15 years of experience successfully implementing digital marketing strategies designed to meet strategic business goals for world-class health systems, academic medical centers, and research institutes.

Amber Welch
Vice President of Marketing and Digital Platforms
Ochsner Health

Session: Delivering on the Promise of Data-Driven Transformation
Day 3: Wed., Dec. 10 at 1 p.m. Eastern 

Amber Welch serves as Vice President of Marketing and Digital Platforms at Ochsner Health, where she leads a talented team driving demand, engagement, and brand strategy for Louisiana's largest health system and private employer. Overseeing Ochsner’s marketing strategy and technology, Amber manages the organization’s web presence, digital marketing, social media programs, online reputation management, consumer insights and analytics and client relationship management. Her strategic focus is on increasing brand awareness, affinity, and patient acquisition while fostering loyalty through high-value content and seamless digital experiences. 

With over 15 years of expertise in digital content, healthcare marketing, and technology, Amber thrives on leveraging data, market research, and cutting-edge tools to empower online health seekers to manage their care. She’s embraced AI for marketing, ensuring a consistent brand voice across all channels while enhancing program efficiencies and output across the department. From optimizing user experiences across Ochsner’s websites to executing digital campaigns that integrate with the EMR, her mission is to connect people to Ochsner while providing seamless access to healthcare for the Gulf South’s communities. 

Prior to joining Ochsner in 2011, Amber worked in journalism and publications with a focus on online content and websites. She received her Master of Science in Journalism from Columbia University and a Bachelor of Arts degree in both English and Spanish from the University of California at Santa Barbara. 

Carolina Anthony
Executive Director, Digital Marketing
AdventHealth 

Session: 
AI and Content: Turning Generative Tools into a Scalable Strategy
Day 2: Tues., Dec. 9 at 1 p.m. Eastern

Carolina Anthony is a passionate digital marketing strategist and community advocate leading omnichannel growth for AdventHealth. With over 18 years of experience, she cultivates digital spaces that amplify messages, build trust, and transform how communities connect with health and wellness. At AdventHealth, Carolina leads content strategy, social media, reputation management, web marketing and digital project management. She’s passionate about elevating patient experience and measurable outcomes across the digital continuum. Prior to this role, she brought her strategic vision to organizations including Dr. Phillips Center for the Performing Arts, Hilton Grand Vacations and Golf Channel/NBC Sports, always leading with an emphasis on storytelling and brand impact. 

What truly distinguishes Carolina is her commitment to mentorship and inclusion: she builds cross‑functional, diverse teams and champions professional growth so women can lead with confidence and creativity. A certified yoga instructor and lifelong learner, she holds a BA in Communications & Business from Florida State University and an MA from Rollins College, and she weaves these strengths into empowering others. Carolina lives in Orlando with her husband and Mini Schnauzer, Rex. When she’s not transforming digital ecosystems, she’s traveling, exploring wellness, or getting lost in a great book. 

Allie Karas
Senior Vice President of Content
MJH Life Sciences®️  

Session: 
AI and Content: Turning Generative Tools into a Scalable Strategy
Day 2: Tues., Dec. 9 at 1 p.m. Eastern

Allie Karas is the Senior Vice President of Content at MJH Life Sciences®️, the largest privately held medical media company in North America and the leading healthcare engagement network. She leads a 150-person team spanning more than 50 healthcare brands across oncology, specialty care, managed care, and industry sciences. A strategic architect of MJH’s content transformation, Allie is spearheading a movement to pivot away from traditional editorial to a high-impact, multimedia-first, AI-powered content engine model that is redefining how healthcare audiences learn, engage, and stay ahead of the science. 

Allie is passionate about the intersection of technology, storytelling, and clinical impact, and brings a fresh perspective on how AI can elevate content quality, speed, creativity, and influence across modern healthcare media. Personally, Allie is highly invested in leadership development and coaching the next generation of women leaders. She lives in Pennsylvania with her husband and four children. -

Paul Lambson
Assistant Vice President
Consumer Technology Northwell Health 

Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There
Day 4: Thurs., Dec. 11 at 2:30 p.m. Eastern

Paul Lambson is AVP of Consumer Technology at Northwell Health, where he leads enterprise systems that apply AI and data to optimize customer engagement. With deep experience in marketing technology, CRM and consumer applications, Paul focuses on turning complex data into actionable insights that drive measurable outcomes in highly regulated industries.

Robbie Schneider
Enterprise Social Media Manager/ Content Marketing Leader
Franciscan Health

Session: 
Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted
Day 2: Tues., Dec. 9 at 2:30 p.m. Eastern

Robbie Schneider is a digital healthcare marketer with more than two decades working in the healthcare space. At Franciscan Health, a Catholic healthcare system serving Indiana and Illinois, Robbie leads the social media and blog strategy, building early wins for the health system in the AI results space. Robbie serves as a board chair for SocialMedia.org Health, a board member of the Indiana Healthcare Marketing & Public Relations Society, and a member of the faculty at Purdue Global. Robbie speaks and writes regularly on content strategy, as well as mental wellness and burnout in digital media. She is the author of the book, Social Media, Sanity & You: A Guide to Mental Wellness for the Digital Marketer. 

Josefer Montes
Executive Director, Marketing & Branding
AdventHealth

Session: 
AI and Data-Driven Marketing Strategies: Case Studies
Day 3: Wed., Dec. 10 at 2:30 p.m. Eastern

Josefer Montes, PhD, is Executive Director, Marketing & Communications at AdventHealth Georgia. He blends sales expertise, brand strategy, and data-driven storytelling to build trust, support clinicians, and expand access to care. A former professor and academic dean, he now focuses on practice—leading integrated campaigns that pair clinical accuracy with clear, human language. His work spans brand development, demand generation, stakeholder communications and more. Guided by a consumer-first mindset and AdventHealth’s promise to help people feel whole—body, mind, and spirit—he helps deliver measurable, mission-aligned results. 

Drew Marlatt
VP, Data Products & Technology 
BPD

Session: 
AI Agents and Workflow Optimization: Panel Discussion
Day 4: Thurs., Dec. 11 at 1 p.m. Eastern

Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There
Day 4: Thurs., Dec. 11 at 2:30 p.m. Eastern

With a career built on delivering custom data-driven solutions across industries from healthcare and life sciences to financial services and defense, Drew now serves as Vice President of Data Products and Technology at BPD. He thrives on solving complex problems with analytics, statistics, machine learning, and generative AI—always focused on creating the simplest, most effective solutions to generate insight and improve efficiency. As an industry thought leader on data privacy and responsible AI, Drew believes cutting-edge technology must be applied with care to build trust and ensure fairness for both users and society. His approach blends innovation with responsibility, ensuring BPD’s data products deliver measurable value while upholding the highest ethical standards.