Jaypee Peros, Author at eHealthcare Strategy and Trends

Opening Keynote Panelists: Cristal Woodley, vice president, marketing and communications, Renown Health; Taylor Pressler, MPH, MS, senior director of enterprise analytics, Renown Health; Gregg Johnson, CEO, Invoca; Julia Sorensen, vice president, marketing – market research and consumer insights, Mass General Brigham

AI in Healthcare Marketing Virtual Summit Is Back Next Week!

// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.

Does Your Health System’s Website Build Patient Trust? Or Break It?

// By Char Wilson // Digital experience can either drive loyalty or drive patients away. Leaders from Cleveland Clinic, Renown Health, MDRG, and SearchStax weigh in on findings from recent research. Read on to learn from these experts how you can create digital experiences that strengthen your relationship with patients and consumers.

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Tuesday | June 30, 2026 | 2 p.m. Eastern

Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders

Your Presenter:

Jessica Holton, CEO and Co-Founder, Ours Privacy

Moderated by:

Kyle Hardner, Contributing Writer, Plain English Health Care

You’ll learn:

What marketers are saying about the gap between compliance confidence and actual capabilities.
How to move toward tracking the full patient journey compliantly, and where most marketers get stuck.
How one health system navigated the post-OCR environment and rebuilt its martech stack.
Practical next steps for moving from a patchwork of tools to a more unified approach.
The future of marketing compliance in the era of AI.

eHealthcare Leadership Awards: Anatomy of a Winning Entry

// By Susan Dubuque // What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.

What Are the Most Important Factors to Consider When Planning Social Media Strategy Today?

// By Jane Weber Brubaker // McKenzie Davis works closely with Baptist Health Central Alabama to share stories of people caring for people. Read on to hear her take on how social media has changed, why and where it makes sense to invest in paid advertising on social media, and which platforms to choose.

Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Presented May 13, 2026

Your Presenters:

Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
Susie Magrogan, Performance and Demand Gen Manager at UNC Health
Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by:

Jamie Mermelstein, VP of Digital Experience at Unlock Health

Together, we’ll explore:

Where attribution breaks down in healthcare organizations — and why
How to connect brand investment to measurable access and utilization
What full-funnel governance requires across marketing, IT, analytics, and operations
How to move from reporting metrics to guiding decisions
What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

Unlock Health Speakers

Watch Now »

Sound Advice: How Award-Winning Healthcare Podcasts Build Brands and Trust

// By Susan Dubuque // Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

OursPrivacy eHealthcare 2026 Marketing Compliance Survey Report box

Healthcare Marketing Compliance Trends 2026

A free white paper, published by Ours Privacy

What 100+ healthcare marketers reveal about privacy, performance, and growth

You’ll learn:

How marketers are balancing HIPAA compliance with campaign performance
Why rising costs and limited tracking are impacting ROI
Where martech stacks are breaking down and what’s replacing them

Download Now »

Real Work, Real Results: An AI Delivery Lab

AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

How to use rapid prototyping and vibe coding to accelerate healthcare website development
How to build and optimize digital content for AEO and GEO performance
What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
and more.

June-day-3-session1-Speakers1

Focus-on-AI-in-Healthcare-Marketing-Report box

Focus on AI in Healthcare Marketing: How Healthcare Leaders Are Shaping the AI-Driven Marketing Landscape

This new report brings together those insights to help guide your next steps. We offer practical ideas and real-world examples you can apply as you shape your organization’s approach to AI.

Download now »

Trust Is Built in a Thousand Small Digital Moments

// By Therese Lockemy, MBA // Panelists from Roper St. Francis Healthcare, Emory Healthcare, Reason One, and WG Content explain why better healthcare design is not just about look and feel. It is about reducing friction, building trust, and making access easier for patients.

Bringing It All Together Webinar Speakers

Bringing It All Together: Integrated Marketing Campaigns That Deliver

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented April 30, 2026

Panelists:

Mindy Adams, chief creative officer, BPD Healthcare
Lindsay Mosley, marketing coordinator, South Georgia Health System
Jaycelyn Puttick, executive director, strategic partnerships, AdventHealth
Ana Vela, executive director of creative and digital strategies, Community First Health Plans

Moderator:

Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

Build campaigns that connect brand and business goals
Align teams and channels around a clear strategy
Translate insights into creative that resonates
Extend campaigns across digital and traditional media and on-the-ground efforts
Measure what matters and use results to refine future work

Webinar Speakers

Watch Now »

Submit Your Entries to the 2026 eHealthcare Leadership Awards

// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

ehst-webinar-260615-ai-day3session2-b (2)

AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

AI in Healthcare Marketing June 2026 Day 3 Session 2

Wednesday | June 17, 2026 | 2:30 p.m. Eastern

Panelists:

Stewart Gandolf, CEO,Healthcare Success
Brandon Schakola, Senior Director, Digital Services, Healthcare Success
Pansy Lee, Head of Product, inlets.ai
John Davey, Vice President Marketing Technology, Mount Sinai Health System

Moderated by:

Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

ai-in-healthcare-marketing-week-june-2026-day-3-session-2.1

ehst-webinar-260615-ai-day1session1-b (1)

When AI Becomes How Work Gets Done

AI in Healthcare Marketing June 2026 Day 1 Opening Keynote

Monday | June 15, 2026 | 2 p.m. Eastern

Panelists:

Cristal Woodley, VP, Marketing and Communications, Renown Health
Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
Gregg Johnson, CEO, Invoca
Julia Sorensen, Vice President, Marketing – Market Research and Consumer Insights, Mass General Brigham

Moderated by:

Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

How leaders are re‑architecting marketing and digital workflows with AI as the default path.
Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
New operating roles and how they plug into existing teams and structures.
Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

ai-in-healthcare-marketing-week-june-2026-day-1-keynote

ehst-webinar-260615-ai-event-graphic1 (2)

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

June 15-18, 2026

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Shaping Patient Trust: 80% of Patients Say Digital Experience Shapes Trust: What Health Systems Need to Know

Presented April 22, 2026

Your Presenters:

Amanda Todorovich, Enterprise Executive Director of Digital Marketing | Cleveland Clinic
Cristal Woodley, VP of Marketing | Renown Health
Kristy Roldan, VP of Growth | MDRG
Chris Pace, VP, Healthcare Industry | SearchStax Inc.

Moderated by:

Char Wilson, Owner & Principal Consultant, Char Wilson Consulting

You will learn:

What new research reveals about the connection between digital experience and patient trust
How search, navigation and self-service tools influence decision-making
Where hospital websites unintentionally create friction
The role of personalization and first-party data in strengthening engagement
How to reduce call center strain while improving brand perception

Webinar Speakers

Watch Now »

Reimagining Hospital Websites: Many Doors, One Seamless Experience

// By Jane Weber Brubaker // Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.

Turning CRM into an Enterprise Growth Strategy, Part 1: Start With Strategy, Coordination

// By Therese Lockemy, MBA // Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.

Websites with a Purpose, Part 1: Designing Digital Experiences That Drive Action

// By Susan Dubuque // For years, hospital websites have tried to be everything at once. Along the way, they’ve grown more complex, crowded, and often difficult for patients to use. Learn how leading organizations build websites with intention and turn digital experiences into measurable drivers of engagement, access, and care.

Digital Showcase: ThedaCare’s Primary Care Campaign is “Inspired” by Its New Brand

// By Susan Dubuque // After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.

Focus On Privacy and Performance: Turning Privacy Management into a Strategic Advantage

This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.

Download now »

AI in Healthcare: Moving from Productivity to Transformation

// By Jane Weber Brubaker // AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

Platinum Playbook: An Inside Look at Award-Winning Hospital Websites

Hospital Websites Day 5 Closing Keynote

Presented March 13, 2026 at 2:30 p.m. Eastern

Panelists:

Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
William “Skip” Hidlay, Vice President and Chief Communications and Marketing Officer, The Ohio State University Wexner Medical Center

Moderator:

Jane Weber Brubaker, Executive Editor, Plain-English Health Care

The panelists will share:

What set their award–winning websites apart from competitors
The design, UX, and content decisions that made the biggest impact
How AI is influencing search, content strategy, and user journeys today
Lessons learned — including what they would do differently if starting now
How their websites continue to evolve in a fast-changing digital environment

Anthony-Hidlay

Watch Now »

webinar future-of-hospital-websites-week-day-4-session-2

From Silo to System: Building a Scalable Location Strategy That Improves Findability

Hospital Websites Day 4 Session 2

Presented March 12, 2026 at 2:30 p.m. Eastern

Panelists:

Ben Dillon, CEO, Geonetric
Mandi Graham, Application Analyst IV, Billings Clinic
Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

This session will cover:

Common challenges healthcare organizations face as location content grows and becomes harder to manage
Key components of an effective location strategy, from auditing and hierarchy to structured content
How user-focused location profiles can function like microsites within a broader site framework
Improving search visibility and patient clarity through consistent, well-structured location data
Building a location foundation that supports future digital initiatives and ongoing expansion

Day 4 Session 2 Speakers

Watch Now »

1 2 3 … 18 Next »