Beyond CRM 101: Aligning People, Data, and Strategy for Smarter Engagement

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Wednesday | June 4, 2025 | 2 p.m. Eastern

Healthcare marketers have long seen the potential of CRM platforms, but many organizations still struggle to activate that potential in meaningful, measurable ways. Whether it’s data silos, unclear use cases, disconnected teams, or IT-driven implementations that miss the mark, CRM programs often fall short of expectations.

In this panel, we’ll move beyond CRM 101 to tackle the real challenges healthcare marketers face today. Our expert panelists will explore how to align strategy, people, and technology to build smarter, more integrated CRM programs that deliver value across the enterprise, from patient acquisition and retention to revenue growth and digital engagement.

Join us as our panelists explore how you can: 

• Identify the right CRM use cases, from patient acquisition and retention to reactivation, referral growth, and engagement journey orchestration.
• Break down silos across marketing, IT, and data teams to enable smarter engagement and measurement.
• Ensure CRM strategy reflects marketing goals by partnering effectively with IT, bridging gaps between technical infrastructure and engagement needs.
• Measure what matters by connecting CRM data across channels and understanding true marketing ROI.
• Build a source of truth for data-driven decisions, including more accurate targeting and audience suppression.
• Strengthen data governance to support  segmentation, suppression, and system-wide confidence in CRM insights.

Don’t miss this opportunity to stay ahead in the evolving healthcare marketing landscape. Reserve your spot today!

Your Presenters:

• Laura Lee Jones, Founder & CEO of LionShare
  
• Judith Ward, Strategic Health Care Marketing Executive
• Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
• Chris Pace, Marketing Executive

Moderated by:

• Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C
  

Thanks to our sponsor,
this event is FREE to attend.

Can't attend on June 4?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

About Your Presenters:

Laura Lee Jones, Founder & CEO of LionShare

Laura Lee founded LionShare® in 1995. She is a graduate of the University of Wisconsin-Madison and has dedicated most of her career to healthcare analytics and marketing. Together with her "Best Places to Work" award-winning team, LionShare® has achieved national recognition as a leading healthcare firm.  LionShare has guided hundreds of hospitals in their quest to link data analytics to decision insights, better outcomes, and marketing execution with the use of their CRM and Marketing Automation platform. When not in work mode, Laura Lee enjoys cooking with her daughter, working out, and training Dobermans.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists 

Denise Davis, Vice President, Marketing Technology & Operations

Denise is the chief architect of Emory Healthcare’s martech ecosystem. She has a proven track record as a marketing and communications professional, with a zeal for innovative technology revitalizing the healthcare space. Experienced in working in various settings beyond the hospital and healthcare, that includes software, publishing, commercial real estate and higher education. She is skilled in Search Engine Optimization (SEO), Content Management Systems (CMS), Web Design, and Corporate Communications. Strong operations professional with a B.A. focused in Mass Communications from University of South Florida.

Judith Ward, Strategic Health Care Marketing Executive

Judith, an award-winning marketer with a passion for healthcare, is the former VP of Marketing and Communications at Baystate Health, in Springfield, Massachusetts. Previously, Judith led strategic marketing across Stanford Health Care in Palo Alto, CA as the Administrative Director of Marketing Strategy. Prior to Stanford, Judith was the VP of Strategy and Marketing for Western Connecticut Health Network (now Nuance Health), in Fairfield County, CT. Judith holds an MBA from the University of Connecticut and is a Fellow of the American College of Healthcare Executives.

Chris Pace, Marketing Executive, Banner Health

Chris Pace is a marketing leader who has dedicated over two decades of his career to the health care industry. Currently serving as the Senior Director of Digital Marketing at Banner Health, Arizona's largest hospital system and employer, Chris shoulders the responsibility of steering the organization digital marketing efforts.

Within this role, Chris oversees the content strategy, service line marketing strategy, and digital platform development strategy at Banner Health. Since his arrival in 2018, his leadership has played a role in the expansion of BannerHealth.com, which is now recognized as one of the top 10 most visited healthcare industry websites—a testament to the collaborative efforts of the entire team.

Chris's journey in healthcare began as a consultant, where he engaged in strategic and facility projects across the United States. Recognizing the importance of digital marketing in the industry, he transitioned to this field. By 2014, he had assumed the position of Director of Digital and Strategic Marketing for the Arizona service area at Dignity Health. During his time there, he achieved a commendable 10-to-1 return on digital marketing investments, contributed to brand recognition growth, and spearheaded innovative social campaigns, helping Dignity Health's Arizona market become one of the top 20 most followed systems in the United States.

In addition to his professional accomplishments, Chris served as the President of the American Marketing Association-Phoenix Chapter from 2021-2024. He holds an MBA and a Bachelor of Science in Management from Arizona State University.

Outside of his career, Chris resides in Gilbert, Arizona, with his wife, Heather, and their five children, along with their three dogs. His commitment to his work and his community are what drives him to serve others.