REGISTRATION FAQ

What is the cost? 

This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.

The registration rate for all other attendees is: 

eHST Member Rate: $195 

Non-member Rate until 2/6: $295

Non-member Rate after 2/6: $395

Can I get the presentation slides and recording?

All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.

Do I need to register for specific sessions?

No. Register once, and you'll have access to the full week of sessions. 

Can I get volume discounts to register my entire team?

Yes, please contact us for volume discounts.

Other questions? 
Please contact us.

Hospital and health system websites are entering a new era. AI-generated search results, personalization expectations, and digital transactions are redefining how patients engage online. 

In this opening keynote panel, we’ll explore the sweeping forces reshaping hospital websites.

From changes in content strategy and architecture to shifts in how consumers search, schedule, and self-serve, this session will offer a high-level view of what’s coming, and what digital leaders should do now to prepare. 

Join us on March 9 and learn from leaders at Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health what’s changing, what comes next, and how you can prepare. 

You’ll learn: 

• How generative AI and AI Overviews are rewriting the rules of search visibility

• The future of content design: modular, structured, and personalized

• What today’s visitors expect from your site, and how to deliver it

• The growing role of your website in enabling transactions: find care, pay bills, schedule, and more 

• Why architecture, governance, and technology decisions matter more than ever 

• How to future-proof your site 

Whether your team is navigating a redesign, evaluating CMS platforms, or rethinking patient journeys, you’ll come away with a clearer understanding of what the future demands. 

Your Presenters

Jeff Stewart
Vice President, Strategic Marketing
CHRISTUS Health

Jeff Stewart leads brand strategy, service line and regional marketing, and digital consumer experience for one of the nation’s largest Catholic health systems. CHRISTUS Health operates more than 600 care locations including hospitals, ambulatory facilities, and a large physician group across Texas, Louisiana, New Mexico, and Latin America. Jeff also serves as adjunct faculty at The University of Texas at Tyler and Good Samaritan College of Nursing, teaching in the fields of health care marketing and informatics. Prior to joining CHRISTUS, Jeff led digital communications for VITAS Healthcare, and digital marketing strategy for TriHealth.

Adrienne Woods
Vice President, Consumer Engagement
Hackensack Meridian Health

Adrienne Woods is Vice President of Digital Engagement at Hackensack Meridian Health. She believes technology is only as powerful as the communication and connection it enables. In her role, Adrienne leads digital strategies that make care easier to access and more personal, ensuring websites, mobile apps, the provider directory, and online scheduling tools truly meet people where they are - the right tool at the right time for the right person. 

With more than 20 years in healthcare, Adrienne brings strategy and innovation together to bridge the gap between patients, providers, and technology. She is passionate about creating experiences that not only improve outcomes but also strengthen the relationships between patients, their caregivers, and the providers who care for them. Based in North Carolina, Adrienne enjoys beach trips, running, listening to podcasts, and spending time with her family. 

Mona Baset
Vice President, Digital Engagement
Intermountain Health

Mona Baset is vice president of digital engagement at Intermountain Health. She leads digital strategy and transformation, including developing and implementing the digital technology roadmap. The Governor of Colorado also appointed her to serve on the state’s eHealth Commission. 

Previously, Baset served as assistant vice president in the information & analytics services organization at Atrium Health, leading consumer and patient engagement strategies. She transitioned into that role after leading the digital marketing and analytics strategy for Atrium Health. 

Before returning to healthcare, Baset spent almost 10 years at Bank of America, leading various marketing and communications teams. 

Baset holds a bachelor’s degree in English from the University of California at Irvine, a master’s degree in communications from California State University at Fullerton, and a master’s degree in business administration from Wake Forest University. She is Green Belt-certified and design thinking trained. Baset was also recognized by UC Irvine with a Lauds & Laurels Distinguished Alumni Award in 2019.