REGISTRATION FAQ

What is the cost? 

This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.

The registration rate for all other attendees is: 

eHST Member Rate: $195 

Non-member Rate until 2/6: $295

Non-member Rate after 2/6: $395

Can I get the presentation slides and recording?

All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.

Do I need to register for specific sessions?

No. Register once, and you'll have access to the full week of sessions. 

Can I get volume discounts to register my entire team?

Yes, please contact us for volume discounts.

Other questions? 
Please contact us.

Health systems are growing and evolving fast, new locations, new service lines, new consumer expectations, and a steady stream of emerging technology. But many hospital websites weren’t built to adapt easily. The result is often a digital ecosystem that gets harder to manage over time, even as expectations rise. 

In this moderated panel, healthcare leaders and digital platform experts will share practical insight into how organizations are building flexible website foundations that can scale with growth, without creating more complexity behind the scenes. 

The conversation will explore what it really takes to modernize your digital experience in a way that supports both today’s priorities and tomorrow’s opportunities, whether that means improving agility for content updates, reducing overreliance on IT, or preparing for capabilities like experimentation, personalization, multilingual expansion, headless delivery, and emerging AI tools. 

You’ll hear perspectives on: 

• How health systems evaluate platform needs, prioritize capabilities, and build a business case for change

• How to create a scalable digital foundation that supports ongoing growth and improvement 

• Where platforms and implementation partners each play a critical role in achieving long-term value 

• How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords 

Your Presenters

David Sturtz
Senior Vice President of Product
Geonetric

David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Senior Vice President of Product, he combines creativity with strategic thinking to advance product initiatives and partnerships that yield tangible results for healthcare clients. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa. 

Meghan Eddy Crombie
Senior Enterprise Account Executive
Optimizely

Meghan Eddy Crombie is a business and technology professional specializing in digital experience and integrated marketing within the healthcare industry. She brings 15+ years of combined experience across both software and agency environments, currently working at Optimizely, with prior roles at Salesforce and Domo. Meghan has also led digital transformation initiatives on the agency side at Rightpoint, a Genpact Company and Valtech. This blend of platform and agency expertise enables her to consult holistically across the full patient lifecycle.

Jon Catanese
Manager Digital Communications
MetroHealth

Aaron Watkins
AVP, Digital Strategy
NorthBay Health

Aaron Watkins is the AVP of Digital Strategy for NorthBay Health in California where he leads the strategy, team and technologies shaping digital experience for patients and consumers. Previously, Aaron has led digital experience strategy for Johns Hopkins Medicine, CareFirst BlueCross BlueShield and the National Aquarium in Baltimore.