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Panelists:
- Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
- Laura Housholder, Digital Marketing Manager, Children’s Nebraska
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
REGISTRATION FAQ
What is the cost?
This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.
The registration rate for all other attendees is:
eHST Member Rate: $195
Non-member Rate until 2/6: $295
Non-member Rate after 2/6: $395
Can I get the presentation slides and recording?
All registrants will receive session slides to download as a PDF, and full session recordings to watch on demand.
Do I need to register for specific sessions?
No. Register once, and you'll have access to the full week of sessions.
Can I get volume discounts to register my entire team?
Yes, please contact us for volume discounts.
Other questions?
Please contact us.
Your Presenters
Carolina Anthony
Executive Director, Digital Marketing
AdventHealth
Carolina Anthony is a passionate digital marketing strategist and community advocate leading omnichannel growth for AdventHealth. With over 18 years of experience, she cultivates digital spaces that amplify messages, build trust, and transform how communities connect with health and wellness. At AdventHealth, Carolina leads content strategy, social media, reputation management, web marketing and digital project management. She’s passionate about elevating patient experience and measurable outcomes across the digital continuum. Prior to this role, she brought her strategic vision to organizations including Dr. Phillips Center for the Performing Arts, Hilton Grand Vacations and Golf Channel/NBC Sports, always leading with an emphasis on storytelling and brand impact. What truly distinguishes Carolina is her commitment to mentorship and inclusion: she builds cross functional, diverse teams and champions professional growth so women can lead with confidence and creativity. A certified yoga instructor and lifelong learner, she holds a BA in Communications & Business from Florida State University and an MA from Rollins College, and she weaves these strengths into empowering others. Carolina lives in Orlando with her husband and Mini Schnauzer, Rex. When she’s not transforming digital ecosystems, she’s traveling, exploring wellness, or getting lost in a great book.
The Future of Hospital Websites
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
March 9-13, 2026
Platinum Playbook: An Inside Look at Award-Winning Hospital Websites
Case Study:
Friday, March 13, 2026 at 2:30 p.m. Eastern
Laura Housholder
Digital Marketing Manager
Children’s Nebraska
Laura Housholder leads digital marketing innovation at Children’s Nebraska, advancing web content, architecture and user experience to serve a wide range of audiences. With more than a decade of experience in web development, UI/UX design and graphic design—and over seven years in healthcare—she drives strategic digital initiatives that improve patient access, site scalability, and content strategy and governance. She played a key role in the hospital’s transition to a headless website architecture and is currently leading efforts to implement Epic’s open scheduling and other new technologies. In addition to website innovation, Laura oversees a team managing digital advertising campaigns that amplify the hospital’s reach and engagement. Known for bridging design and technology, she collaborates across teams to deliver user-centered, future-ready digital experiences that meet evolving organizational goals.
Hospital websites today are dynamic platforms shaped in response to changing consumer expectations, evolving business priorities, and the impact and opportunities of AI.
How do the best hospital websites rise above the noise in a constantly shifting digital landscape? In this closing keynote panel, leaders from AdventHealth and Children’s Nebraska reveal the strategy, design, and decision-making that earned top honors for Best Overall Internet Site and Best Site Design in the 2025 eHealthcare Leadership Awards.
You’ll learn what it takes to build and evolve a website that delivers exceptional user experience, measurable results, and long-term flexibility in the age of AI.
The panelists will share:
What set their Platinum Award–winning websites apart from competitors
The design, UX, and content decisions that made the biggest impact
How AI is influencing search, content strategy, and user journeys today
Lessons learned — including what they would do differently if starting now
How their websites continue to evolve in a fast-changing digital environment