Case Study: University Health’s Winning Digital Patient Experience
Learn the story behind one of the best digital experiences in healthcare.
There’s no question enterprise digital experience platforms (DXPs) offer impressive features – but many health systems can’t take advantage of all the functionality without an upgrade or rethinking overarching digital strategy.
Download this case study and learn how University Health used their DXP upgrade to advance digital strategy, investing in tactics like consumer research, user testing, persona creation, and user-focused design and web content.
Learn how University Health:
- Reimagined the digital experience for their academic medical center through system-centric content strategy
- Invested in digital strategy at the level needed to effectively leverage a DXP investment
- Took advantage of features such as personalization to feed investments in content marketing through persona development and a new content marketing hub
You’ll walk away with the guidance inspiration you need to tackle your own organization’s digital patient experience goals.
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