Meeting Survey - August 2025 Step 1 of 2 50% Name First Last Job TitleOrganizationEmail Organization Type Healthcare Provider Other Org Size: Number of BedsFirst ChoiceSecond ChoiceThird ChoiceLocation: State AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific Current ChallengesWhat's the most pressing marketing/communications challenge you're facing right now?Please be as specific as possible.What burning question would you most like to discuss with other healthcare marketing leaders?Which strategic topics would be most valuable to discuss with peers this month?Select up to 5 choices. Strategic Leadership: Demonstrating marketing ROI and value to C-suite Strategic Leadership: Building the modern marketing organization structure Strategic Leadership: Navigating M&A operations and communications Strategic Leadership: Competing with retail health and new market entrants Strategic Leadership: Health equity strategies and community engagement Cross-Functional Integration: Operating as one unified health system Cross-Functional Integration: Joint roadmaps: IT, Access, Revenue Cycle, Patient Experience & Marketing Cross-Functional Integration: Integrated planning across service lines and functions Cross-Functional Integration: Digital front door effectiveness and optimization Cross-Functional Integration: Business development and physician liaison strategies Innovation & Technology: AI applications that actually deliver value Innovation & Technology: Marketing automation and personalization at scale Innovation & Technology: CRM selection and implementation Innovation & Technology: Data privacy and marketing compliance Innovation & Technology: Digital transformation initiatives Crisis & Change Management: Crisis communication preparedness Crisis & Change Management: Managing through workforce challenges Crisis & Change Management: Budget optimization in constrained environments Crisis & Change Management: Change management communications Crisis & Change Management: Internal culture and employee advocacy Is there a specific initiative or case study from your organization you'd be willing to share with the group? Yes (we'll follow up for details) Not at this time Maybe - let's discuss Are there specific best practices or benchmarks you're seeking from peer organizations?Thank you for your input. Your responses will directly shape our upcoming session agenda. Next Session: [Date TBD] Format: 60-75 minute facilitated discussion via Zoom