Loyalty in Healthcare 

Free white paper by PK Global

Seize a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. 

From earning consumer trust to establishing brand relevance, technology and care models are evolving to create patient experiences that increase retention and belonging. Shifts in the industry and in the expectations of its consumers are making healthcare loyalty a must-win battle.

PK conducted independent research with 1,016 consumers to better understand the state of healthcare today. Our findings uncovered an industry-wide challenge in gaining and keeping consumer trust. 

Healthcare organizations, once relatively insulated from disruption and competition, face stark new realities.

As patients adopt a more consumer-focused mindset, healthcare companies will need to re-engineer what membership means. By leveraging best practices and frameworks in loyalty from other industries, providers and payers can position themselves to compete with the retailers, tech titans, and digital insurgents who are disrupting the industry. 

Download this whitepaper from our Forrester leading loyalty team and discover:

  • Best practices in loyalty that can be adopted by both providers and payers.
  • What customer lifetime value looks like in healthcare.
  • How loyalty strategy can impact real-world metrics such as HEIDIS scores and stars ratings.  
  • A new model of connected membership that works to  engage customers before, during, and after care episodes.
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