SEO in the Age of AI and Google Overviews: Winning Digital Visibility in Healthcare

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Wednesday | September 24, 2025 | 2 p.m. Eastern

From AI Overviews to zero-click search and plummeting site analytics, hospital marketers are struggling with a new digital reality.

Google’s latest AI-powered features and rival platforms like ChatGPT, Gemini, Perplexity, and Claude have upended SEO strategy, with some hospitals losing up to 50 percent of their web traffic overnight.

How do you ensure your organization shows up, stands out, and stays trusted in this rapidly evolving search landscape?

Join us for this free webinar on Wednesday September 24, 2025 at 2:00 p.m. Our panel featuring hospital leaders and digital strategy experts will analyze actual cases, reveal technical and brand gaps, and identify what it takes to “win” in the AI era. 

You’ll Learn:

• Why old-school keywords are obsolete — and what’s replacing them
• How to secure visibility in Google AI Overviews, ChatGPT, Gemini, and beyond
• Why being a trusted authority, thought leader, and omnipresent brand is now non-negotiable
• Realistic solutions for the “disappearing traffic” crisis and ongoing LLM visibility battles
• Concrete steps to find and fill your content gaps, and measure today’s AI-driven success
  

Your Presenters:

• Brandon Schakola, SEO Expert & Digital Marketing Lead, Healthcare Success
  
• Maelina Frattaroli, Lead Copywriter and Content Strategist, Connecticut Children’s
• Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health
  

Moderated by:

• Stewart Gandolf, CEO, Healthcare Success
  

Thanks to our sponsor,
this event is FREE to attend.

Can't attend on Sept 24?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

About Your Presenters:

Brandon Schakola
SEO Expert & Digital Marketing Lead
Healthcare Success

Brandon Schakola is Healthcare Success’s SEO Expert and Digital Marketing Lead, bringing a wealth of experience in technical SEO, content strategy, and search visibility for complex healthcare brands. With a background as Senior Director of Earned Media at leading agencies and a proven track record building cross-functional digital teams at eBay and Overstock.com, Brandon excels at translating search algorithms, user behavior, and web architecture into sustainable growth for healthcare organizations.
 
He has overseen SEO and earned media for a wide spectrum of clients—from health systems and multi location practices to corporations —developing innovative strategies to adapt to Google’s AI Overviews, zero-click search, and the rapidly changing digital marketing environment. Brandon is recognized for his thought leadership in SEO best practices, his data-driven approach to content optimization, and his ability to bridge the gap between marketing and IT teams. He is passionate about helping healthcare brands earn trust, improve rankings, and maximize their digital impact in the age of AI-driven search.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and growth leaders

Maelina Frattaroli
Lead Copywriter and Content Strategist
Connecticut Children’s

Maelina Frattaroli is lead copywriter and content strategist at Connecticut Children’s, where she helps families discover the care and expertise they need most through engaging content. She focuses on sharing stories and creating authentic, person-first content that highlights the health system’s key service lines — while making complex information easier for parents and caregivers to understand.

Before joining Connecticut Children’s in 2022, Maelina led content strategy at Stamford Hospital for 6+ years where she guided communications before and throughout the COVID-19 pandemic.

Passionate about connecting with the community, she is especially excited about helping more families in Fairfield County, Connecticut learn about the trusted pediatric specialty care available close to home. When not on the job, Maelina does whatever possible to explore her love of words, writing, and family.

Stewart Gandolf
CEO
Healthcare Success

Stewart Gandolf is CEO of Healthcare Success, one of the nation’s leading healthcare marketing agencies. A strategic innovator with over two decades of experience, Stewart has helped craft effective marketing strategies for 1,000+ healthcare organizations, from multi-location practices to billion-dollar health systems and Fortune 500 consumer brands. His early career included agency leadership at J. Walter Thompson, where he served major national accounts, and he now leads a dynamic team dedicated to data-driven, results-focused growth for hospitals, providers, pharma, and healthcare tech companies.

A frequent keynote speaker and published author, Stewart has presented at over 200 conferences, contributed to many top industry publications, and hosts the Healthcare Success podcast. Stewart’s core mission is to empower leaders to achieve measurable growth — delivering strategic guidance on branding, digital strategy, and patient acquisition, especially as AI and zero-click search transform the competitive landscape.

Don’t get left behind as organic traffic shifts to AI aggregators — get the strategies, context, and actionable guidance you need.

Pamela Landis
Vice President, Digital Engagement
Hackensack Meridian Health

Pamela DeSalvo Landis is senior vice president of digital engagement at Hackensack Meridian Health, a $9 billion integrated health network in New Jersey.

She leads a team responsible for making access to and management of healthcare easier for patients, consumers, providers and team members. Her team is responsible for a centralized, multi-channel Patient Access Center that supports all HMH practices and hospitals, all web sites (both internal and external), all mobile applications, virtual health tools (i.e. video visits), customer relationship management marketing, consumer analytics and insights, search engine optimization and marketing, digital marketing and patient engagement tools like MyChart, patient texting and online appointment scheduling.

Prior to joining Hackensack Meridian, she led digital efforts at Atrium Health in Charlotte, N.C. and Henry Ford Health System in Detroit, MI. She began her career in healthcare at Johns Hopkins Medical Institutions and has worked in Washington, D.C. as a communications professional for lobbying organizations and a reporter for Gannett.

She is a graduate of Ohio University in Athens, OH and earned a master’s degree in health informatics from the University of Illinois-Chicago.