Matt Gove, chief consumer officer of Piedmont Healthcare

Starred Reviews Work for Amazon—and Piedmont Healthcare

The most influential source in selecting a physician may be a recommendation from a friend or family member, but it doesn’t stop there. “When you get a recommendation from someone you know, one of the first things you do is look online to find more information about that physician,” says Matt Gove, Chief Consumer Officer Read More

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Suzanne Sawyer, Vice President, Portfolio Marketing at IBM Watson Health

IBM Watson Health: How Smart Computers Can Revolutionize Healthcare Marketing

IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts. Soon after Watson’s victory, IBM began to get inquiries from physicians, particularly oncologists, interested in knowing if cognitive technology could be applied Read More

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Matt Gove, chief consumer officer of Piedmont Healthcare

At Piedmont Healthcare, the Most Powerful Marketing Tool Is the Voice of the Consumer

// By Jane Weber Brubaker // In 2014, Piedmont Healthcare was the second health system to go live with physician star ratings based on Press Ganey survey data. “The reason we did it was because there’s no more powerful voice in helping consumers understand the experience with a service or product than the voice of Read More

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Suzanne Sawyer, Vice President, Portfolio Marketing at IBM Watson Health

Cognitive Technology in Healthcare: Looking to the Future with IBM Watson Health

// By Jane Weber Brubaker // IBM’s cognitive computer Watson became a household name and overnight sensation in 2011 when it beat two of Jeopardy’s top contestants, smoothly handling the show’s lineup of cleverly named categories and obscure facts: “Dialing for Dialects for $800,” says Watson, choosing a category in the opening round. Host Alex Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Loyalty and Rewards Programs in Healthcare Marketing: A Trend To Watch

A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some health systems, similar types of loyalty programs have Read More

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Pokemon Go

Augmented Reality and Virtual Reality in Healthcare: Keep Watching

“If talk of augmented reality (AR) and virtual reality (VR) brings to mind comically unfashionable goggles, a dearth of useful applications, and headache-inducing graphics, we’d understand. Until two or three years ago, we thought the same—they were technologies of the future and always would be. But we’ve come full circle in our thinking and so Read More

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Kyra Hagan

Establishing a Shared Vision and Roadmap for Patient Engagement and Customer Experience: It’s Complicated!

// By Kyra Hagan // One of the most significant transformations in healthcare today revolves around consumers’ growing interest and involvement in their health. The consumerism of healthcare has profound implications for marketers, care delivery teams, and IT professionals. New challenges as well as opportunities are emerging, and deciding when and how to leverage technology Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Emerging Trends in Loyalty and Rewards Programs in Healthcare

eHealthcare Pulse // By Jane Weber Brubaker // A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some Read More

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James Gardner

How Will Augmented and Virtual Reality Change Healthcare? 4 of Our Favorite Applications

// By James A. Gardner // “Virtual reality was once the dream of science fiction. But the Internet was also once a dream, and so were computers and smartphones. The future is coming.” —Facebook’s founder and CEO, Mark Zuckerberg If talk of augmented reality (AR) and virtual reality (VR) brings to mind comically unfashionable goggles, Read More

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Patrick de la Roza

Messaging App Boosts Patient Satisfaction Scores to 97.5 Percent

Recently, eHST Editor Jane Weber Brubaker spoke with Patrick de la Roza, CEO of EASE Applications, to learn more about an application credited with raising patient satisfaction scores from 80 percent to 97.5 percent at Nationwide Children’s Hospital in Ohio. “EASE” is an acronym for Electronic Access to Surgical Events. The EASE app is essentially a secure Read More

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John Odom

How To Keep Your Healthcare Organization’s Mobile Apps Evolving and Fresh

St. Louis Children’s Hospital was an early adopter of mobile apps. Kid Care, its first app, launched more than six years ago as a symptom checker for parents. “Back in January 2010 it was just cool to have an app,” says John Odom, Webmaster at St. Louis Children’s. “But as we thought about it over Read More

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Nationwide Children's Logo

Patient Satisfaction Scores Near Perfect at Nationwide Children’s Hospital After Implementation of EASE

// By Jane Weber Brubaker // After Ashley Hodge finished the book, If Disney Ran Your Hospital: 9 ½ Things You Would Do Differently, she was thinking about ways to make the experience of the families at Nationwide Children’s Hospital even better. But how do you improve on an 80 percent patient satisfaction score? The Read More

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Patrick de la Roza

Digital Messages From the Operating Room Ease Patients’ Anxious Family Members

eHealthcare Pulse An Interview with Patrick de la Roza, CEO, EASE Applications // By Jane Weber Brubaker // In this interview eHST Editor Jane Weber Brubaker speaks with de la Roza to learn more about the EASE application that is credited with raising patient satisfaction scores from 80 percent to 97.5 percent at Nationwide Children’s. (“EASE” Read More

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St. Louis Children's Hospital

St. Louis Children’s Evolutionary App Strategy Drives Key Business Objectives

// By Jane Weber Brubaker // St. Louis Children’s Hospital was an early adopter of mobile apps. Kid Care, its first app, launched more than six years ago as a symptom checker for parents. “Back in January 2010 it was just cool to have an app,” says John Odom, Webmaster at St. Louis Children’s. “But Read More

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Pamela Landis

Case Study: Patient Engagement is a Two-Way Street

Patients have high expectations for their online health care experiences these days. They expect to have the same seamless, integrated digital interaction they enjoy with Amazon Prime or Uber when they interact with their health system or provider. “Ease of mobility is what’s important to them,” says Pamela Landis, Vice President of Information Services at Read More

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Danny Fell

Integration and Forethought Key To Success of Digital Healthcare Initiatives

“One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals,” says Daniel Fell. “But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. That’s unfortunate Read More

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Danny Fell

Breakthrough Digital Success Requires Healthcare Marketers to Think Differently

// By Daniel Fell // One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals. But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. Read More

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Remote Patient Monitoring Technology Connects Patients and Providers, Supports Chronic Disease Management

// By Jane Weber Brubaker // What happens to patients with chronic diseases between office visits? What if their vital signs need to be checked more often than every few months? As health systems shift to population health management, staying connected with high-risk patients is one way to prevent conditions from escalating. Many healthcare organizations, Read More

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Vivify Health Logo

What Happens to Patients With Chronic Diseases Between Office Visits?

As hospitals and health organizations move toward population health and engage in value-based contracting, managing patients with chronic diseases effectively and efficiently has risen to the top of the agenda. “It would be great if the patient is giving you information every day in a way that helps drive workflow around urgency and kicking out Read More

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Shawn Gross, Chief Digital Strategist at White Rhino

How a 200-Year-Old Hospital Prioritizes Digital Innovation

One way to accelerate consumer-facing digital technologies in established health care organizations is to carve out a dedicated team focused on innovation. “When Massachusetts General Hospital formed the Healthcare Transformation Lab, a startup group within the 200-year-old institution, the organization made technology in healthcare delivery a priority,” says Shawn Gross, Chief Digital Strategist and Health Read More

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4 Ways Healthcare Organizations Are Using New Technologies to Deliver Personalized Service and Patient Experience

Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More

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Chris Boyer, Senior Vice President, Digital, ReviveHealth

How Mobile-Friendly Is Your Hospital Website?

More and more people are using mobile devices to access and consume digital content. In response to this growing trend, Google is now giving preferential treatment to mobile-friendly websites in search results from mobile devices. So if your site isn’t mobile-friendly, how big a problem is it? Has organic search fallen off a cliff? To Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Two Health Systems Deliver Digital Tools To Meet Expectations For Pregnancy and Childbirth Patients

When it comes to patient education, expectant mothers want as much information as they can get their hands on. The problem is how to keep it all organized and accessible. Park Nicollet Health Services, based in St. Louis Park, Minnesota needed to streamline. “We had a lot of patient handouts that were given on the Read More

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Park Nicollet Health Services and PinnacleHealth Follow Patients’ Lead, Create Digital Content and Apps For Pregnancy and Childbirth Patients

When it comes to patient education, expectant mothers are eager consumers of information. Hospitals have traditionally provided education through office visits, in-person classes, and printed materials appropriate for each stage of the pregnancy journey. As consumers migrated first to the Web and more recently to engaging with content through mobile devices, the expectations for patient Read More

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Two World-Class Healthcare Organizations Commit to Giving Patients a Positive Experience with Breakthrough Wayfinding App

Getting lost is no fun. Getting lost when you’re already under a lot of stress is even worse. “Usually people are here because of a life-changing event and more often than not it is not a positive life-changing event, so it is a very stressful situation,” says Peter Haigney, Director of Public Relations at Robert Read More

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