Robin Snow

City of Hope’s Digital-First Transformation

// By Robin Snow // When Lisa Stockmon arrived at City of Hope National Medical Center in 2014 as chief marketing and communications officer, she was on a mission to transform the venerable comprehensive cancer center into a national brand and an international digital marketing powerhouse. She had the experience to do it, having completed Read More

Continue reading
Healthcare Digital Marketing Toolkit

Healthcare Digital Marketing Toolkit

// Sponsored Post //

You don’t have to be a super hero to achieve healthcare digital marketing success, but it helps!

With all the competing channels and goals you juggle, finding measurable return on your marketing investments can be tough. Are you building on a solid foundation? Or do you need a few more tools in your belt to really reach great heights?

The new Digital Marketing Toolkit from Influence Health offers tips, templates, and a winning strategy to help you:

  • Evaluate all your current digital marketing assets
  • Define your consumer personas and map their unique journeys
  • Create a solid strategy
  • Set realistic and measurable goals
  • Calculate return on investment
  • Stay flexible and adaptable
  • Convince your executives to support your mission

Download now »

Continue reading

How Big Data Can Help Boost Brand Awareness

South Nassau Communities Hospital (SNCH) in Oceanside, New York, knew it needed to elevate brand awareness in a market dominated by better-known hospitals on Long Island, and world-famous hospitals in nearby Manhattan. “They are the David in the sea of Goliaths in New York and Long Island,” says Bill Wax, president and founder of healthcare Read More

Continue reading

Big Data Delivers for South Nassau Communities Hospital

// By Jane Weber Brubaker // The old adage “If at first you don’t succeed, try, try again” is aspirational for innovators. Thomas Edison’s approach to innovation boiled down to two ideas: rapid iteration and a focus on customer needs. He defended his process against detractors who asked how it felt to fail 10,000 times Read More

Continue reading
Ajay Khanna

Powering Patient-Centric Care with Data-Driven Solutions

// By Ajay Khanna // With the emergence of value-based delivery models, the approach to healthcare is significantly evolving. In addition, there has been a significant shift in patient expectations. Patients today are looking for experiences similar to what they get as a consumer of retail, banking, or hospitality. They want to engage with the Read More

Continue reading
Robin Snow

How Healthcare Organizations Should Leverage the Power of Marketing Automation

“Marketing automation refers to the software platforms and technologies that facilitate digital marketing strategies by automating certain repetitive tasks,” says Robin Snow, founder and principal of Aefinity Interactive, LLC. “[It] allows for personalized communication on a massive scale.” While the idea of automating marketing initiatives is undeniably appealing, what does it involve in practical terms? Read More

Continue reading
Robin Snow

What Is Marketing Automation and How Can You Leverage It at Your Healthcare Organization?

// By Robin Snow // Marketing automation refers to the software platforms and technologies that facilitate digital marketing strategies by automating certain repetitive tasks. Higher-end marketing automation software provides marketing intelligence and advanced workflows that marketers can leverage to more efficiently and effectively communicate with targeted prospects and customers through multiple channels. Marketing automation is Read More

Continue reading