Noel Coleman

Is Your Physician Directory Achieving These 5 Strategic Goals?

“How do your customers identify providers in your network? Your answer could be very important to your organization’s success,” posits Noel Coleman, president of Doctor.com Enterprise (formerly Connect Healthcare). Here’s why: “Today, Find-a-Doctor tools (such as a physician directory on your website that is optimized to meet your patients’ needs and search habits) are an important part Read More

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Noel Coleman

Are You Maximizing Your “Find a Doctor” Strategy?

Part 1: Make Sure You Achieve These 5 Strategic Goals // By Noel Coleman // How do your customers identify providers in your network? Your answer could be very important to your organization’s success. Here’s why: Today, Find-a-Doctor tools (such as a physician directory on your website that is optimized to meet your patients’ needs Read More

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The Front Door Is NOT Your Hospital’s Website: Why Reputation Management Matters

// By Jane Weber Brubaker // Hospitals and health systems think of their websites as the digital “front door” to their organizations, but before consumers get there, search engine results could steer them away to competitors with higher star ratings and more positive reviews. Reputation is everything. The sheer number of places consumers post information Read More

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Shawn Gross, White Rhino

How To Create Engaging Physician Profiles That Get Results

“Patients turn to online doctor profiles to learn something meaningful about the person who’s going to be managing their health,” says Shawn Gross, Chief Digital Strategist, Healthcare Practice Lead for White Rhino in Lexington, Massachusetts. “But often these profiles are little more than an abbreviated resume: an academic history, professional credentials, and a headshot. They rarely convey Read More

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Shawn Gross, White Rhino

Reimagining the Online Doctor Profile

3 Strategies to Build Patient Trust and Drive More Online Appointments // By Shawn Gross // Patients turn to online doctor profiles to learn something meaningful about the person who’s going to be managing their health. But often these profiles are little more than an abbreviated resume: an academic history, professional credentials, and a headshot. Read More

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Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine

Mobile Strategy: Challenges and Successes at Johns Hopkins Medicine

After reading marketing automation software company Marketo’s Definitive Guide to Mobile Marketing, we asked Marketo how healthcare organizations compare to other types of organizations when it comes to mobile. Kristen Kaighn, Senior Product Marketing Manager, weighed in: “While 90 percent of healthcare providers claim to use mobile devices to engage with patients, only 48 percent Read More

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Johns Hopkins Medicine Logo

Real-World Mobile Strategy at Johns Hopkins Medicine

// By Jane Weber Brubaker // After reading marketing automation software company Marketo’s Definitive Guide to Mobile Marketing, we asked Marketo how healthcare organizations compare to other types of organizations when it comes to mobile. Kristen Kaighn, Senior Product Marketing Manager, weighed in. Then we spoke to a digital marketing executive at a major health Read More

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Kyra Hagan

Establishing a Shared Vision and Roadmap for Patient Engagement and Customer Experience: It’s Complicated!

// By Kyra Hagan // One of the most significant transformations in healthcare today revolves around consumers’ growing interest and involvement in their health. The consumerism of healthcare has profound implications for marketers, care delivery teams, and IT professionals. New challenges as well as opportunities are emerging, and deciding when and how to leverage technology Read More

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Bill Citro, Communications and Marketing Senior Analyst at Nebraska Medicine

Which User Testing Tool Is Right For You?

You’ve been working on your website redesign for many months. At key points along the way you solicited feedback from your physician committee and other stakeholders in your organization. Now you’re finally ready to let internal users test the site before the public launch. What are the right tools to use to get user feedback? Read More

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Why You Must Continually Improve Your Local Search Results

Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and hospitals. They are very complicated systems,” says Dorfman. As healthcare organizations acquire Read More

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ForeSee

3 User Testing Tools: Seeing Your Hospital’s Website Through Users’ Eyes

// By Jane Weber Brubaker // You’ve been working on your website redesign for many months. At key points along the way you solicited feedback from your physician committee and other stakeholders in your organization. Now you’re finally ready to let internal users test the site before the public launch. Or maybe you revamped your Read More

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Local Search: What Does It Take for a Health System to Get It Right?

Ask the Expert with Adam Dorfman // By Jane Weber Brubaker // Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and Read More

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Should You Provide Online Physician Reviews?

Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and the care they receive from your providers? Are you delivering on your brand promise from their Read More

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Are You Ready to Post Physician Ratings on Your Hospital Website?

Leading-Edge Healthcare Organizations Now Promote Physician Reviews Online—Why It Works // By Jane Weber Brubaker // Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and Read More

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SCL Health Undergoes Major “Re-Platforming” to Improve Site Functionality, Expand Digital Capabilities

// By Jane Weber Brubaker // Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. Read More

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10 Trends Dominating Digital Healthcare: Observations Inspired by Winners of the eHealthcare Leadership Awards

By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More

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