Artificial intelligence has recently established its presence in search through features like Google’s AI overviews, Bing’s integration with Microsoft Copilot, and the Perplexity AI search engine. As these AI search engines and integrations become more prevalent, digital marketers still need to focus on what has been their goal all along: findability.
While AI search technology is still relatively new, it’s evolving quickly, and headlines about its pitfalls to date shouldn’t convince healthcare marketers to write it off entirely. Instead, we advocate for healthcare organizations to keep an eye on new AI and search developments to learn what’s coming down the pike and how you can harness it to your advantage.
So what can healthcare organizations do to stand out, stay findable, weather these changes, and understand how they’re performing in this new age of AI search?
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