Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

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Wednesday  |  December 4, 2024   |  2 p.m. Eastern

COVID accelerated digital access to healthcare and ushered in a wave of digitally-enabled tools to help consumers find information and safely interact with providers — chatbots, patient portals, SMS, virtual visits, and more.
 
Now that we have these tools, who is looking at the big picture to make sure the right use cases are in place? How are they making those decisions? 
 
Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

You’ll learn:

• How major health systems evaluate, pilot, and measure the effectiveness of digital front door technologies.
• How data sheds light on consumer approaches to finding and consuming care.
• How you can use data to discover new market opportunities and accurately segment your target audience.
• How to create high value strategies for targeted populations.
• How to use predictive modeling to uncover clinical propensities and channel preferences.
• How to identify the best prospects for digital solutions such as telehealth.
  

Your Presenters:

• Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
  
• Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
• Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
  
• Mike Julian, Principal Consultant, Population Intelligence & Activation
  Populi, a Definitive Healthcare Company
  

Thanks to our sponsor,
this event is FREE to attend.

Can't attend on December 4?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

About the Panelists:

Margo Schneider
Assistant Vice President, Digital Strategy & Operations
UW Medicine

Margo Schneider leads technology, digital experience, content marketing, and creative teams to advance digital innovations that improve the health of the public.

Prior to UW Medicine, Margo built and led Seattle Children’s first digital strategy program. She was a consultant for Microsoft, where she oversaw the strategic development and management of customer evidence programs spanning North America, South America, Europe, the Middle East, Africa, and Asia.

Margo serves on the board of directors for Amplio, a Seattle-based global health nonprofit that develops inclusive digital technology for governments and international development organizations. She is a member of the eHealthcare Strategy & Trends editorial advisory board.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists 

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Media
  

Mike Julian
Principal Consultant, Population Intelligence & Activation
Populi, a Definitive Healthcare Company

Mike “MJ” Julian is Principal Consultant, Population Intelligence & Activation at Populi, a Definitive Healthcare Company. He helps organizations use predictive consumer intelligence to drive acquisition and retention strategies. He joined Definitive Healthcare when the company acquired Populi.ai.

Prior to Populi, MJ was Vice President of Healthcare Marketing at Evariant, which was acquired by Healthgrades, spun out to Mercury Health, and resold to WebMD. MJ draws inspiration from these experiences to advise Definitive Healthcare clients on a better approach to 1:1 predictive targeting in healthcare.

Otto Angulo
Senior Director, Digital Consumer Engagement AtlantiCare 

Otto Angulo is Senior Director, Digital Consumer Engagement at AtlantiCare in southeastern New Jersey. A disruptive growth marketer with 20+ years of experience, he has developed innovative B2B/B2C marketing strategies that captivate audiences and drive results. In his current role, he owns the marketing operations roadmap, ensuring that the technology meets the needs of the organization, increases business value, promotes team development and employee engagement, and drives operational innovation.

Prior to joining AtlantiCare in 2023, Otto held senior marketing roles at Mount Sinai Health System and New York-Presbyterian Hospital, where he managed and implemented marketing technology solutions including Salesforce Health Cloud CRM, Marketing Cloud, and Datorama to support the systems’ digital front door to care.

The term “Digital Front Door” covers a wide range of digitally enabled touchpoints designed to make it easier for consumers to find and access care online. Learn why your organization’s success depends on a cohesive strategic approach informed by rich data.

Zain Ismail
Senior Director, Digital Health & Transformation Strategic Advisory Services
AVIA

Zain Ismail is Senior Director, Insights & Advisory at AVIA Health, a boutique membership based digital health advisory firm serving 60 hospitals systems across the United States. In this role, Zain leads research around digital health topics, which include digital front door, disruptors in health, and consumer-facing telehealth, and serves as the engagement lead partnering with clients to develop enterprise-wide consumer digital strategies for some of the nation’s leading health systems.

Before joining AVIA, Zain was a Principal Transformation Consultant at Henry Ford Health (HFH), a $7 billion integrated delivery system headquartered in Detroit, Michigan.