Build a Better Healthcare Podcast 

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Sponsored by
DoctorPodcasting by RadioMD

Thanks to our sponsors,
this event is FREE to attend.

Can't attend on October 27?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

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Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences

Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups? Contact us about advertising and sponsorship opportunities.

Wednesday    |    October 27, 2021   |    2:00 p.m. Eastern 

Your Presenters:

  • Ashley Schroeder, Events and Marketing Specialist, Bryan Health
  • Bill KlaprothDirector of Marketing and Production, DoctorPodcasting by RadioMD

Sponsored by DoctorPodcasting by RadioMD

This event is free to attend thanks to our event sponsor.

Podcasts have been on a steady march into the hearts, minds, and ears of consumers. And healthcare consumers have shown that they want to hear directly from their local hospitals and physicians.

As hospital marketers search for more communication channels to reach and influence consumers, podcasts for hospitals have become an exciting new way to educate, inform, and reassure consumers — directly from their providers.

But how do you do it well? And how can you make sure your healthcare podcast meets your business objectives? 

Producing a great-sounding podcast and promoting it properly is not easy, as many people are finding out. Even leading marketers who have adopted podcasts are searching for the right way to market, promote, and leverage their podcasts for maximum growth.

Join us on Wednesday October 27 and find out why podcasts are so powerful, how you can build a better podcast, and best practices for creation, promotion, and distribution. Plus, you’ll hear how Bryan Health achieved success with its podcast. 

Sign up today for this free webinar, and you’ll learn: 

  • How you can leverage this powerful medium to reach consumer, peer, and internal audiences
  • How to select the best topics for your audience and formulate questions 
  • How to measure engagement and success
  • How to promote your healthcare podcast for maximum exposure
  • How Bryan Health uses podcasts to cut through and reach consumers with important health topics and messages.

Your Presenters

Ashley Schroeder
Events and Marketing Specialist
Bryan Health

Ashley Schroeder is an Events and Marketing Specialist at Bryan Health in Lincoln, Nebraska. In her role she supports various hospital service lines with their public relations and marketing needs as well as coordinates community health events. Ashley received her Bachelor of Arts from Nebraska Wesleyan University and holds a graduate certificate in public relations and social media from the University of Nebraska-Lincoln.Ashley enjoys traveling, any activity that will get her outdoors and competing in endurance triathlon events with her husband, Zach. She most recently competed in the Ironman 70.3 World Championship in St. George, Utah.

Bill Klaproth
Director of Marketing / Pod Talk Host
DoctorPodcasting by RadioMD

Bill Klaproth is Director of Marketing and a Pod Talk Host for DoctorPodcasting by RadioMD. He is a former radio program director/air-talent, having worked at various radio stations, including infamous stations WLS and ‘The LOOP’ WLUP, both in Chicago.

Bill is also the pod-personality and host of the SHSMD Marketing Podcast, “Rapid Insights,” for healthcare strategy professionals. 

Webinar at a Glance 

Date:   Wednesday, October 27, 2021

Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific

Duration:   60 Minutes

Cost:   Free, thanks to our event sponsors.