Create a Site That Engages and Converts
[Webinar Demand]
Resources :
Your Presenters
Sandra Fancher is a Managing Partner who runs the healthcare practice at MedTouch. Her extensive experience includes over 20 years’ working in technology, strategy and project management, with the last 15 years exclusively in the healthcare industry. Sandra is passionate about understanding clients and working closely with them to develop actionable plans to improve the delivery of healthcare.
As an accomplished senior leader, Sandra’s experience brings insight into best practices for managing a fast-paced company and addressing client strategic needs. Sandra directs strategic services for hospital clients, successfully managing multi-phased, long-term engagements for clients such as Providence Health & Services, UC Irvine Health, Edward-Elmhurst
Health, and The University of Kansas Hospital. She has a BS in Business and Marketing from Northwest Missouri State University and holds the following certifications: Project Management Professional, ScrumMaster and Pragmatic Marketing.
Kelsey Guetschow is the Director of Business Intelligence at MedTouch. She leads activities related to strategic data-driven solutions for clients. Understanding module integration, personalization strategies, analytics tracking opportunities, and third party integration, she analyzes business intelligence information and develops implementation solutions to maximize clients’ goals, meet KPIs, and provide value to their organization and their patients.
Kelsey has over 8 years of healthcare experience and has worked on projects with various MedTouch clients, including Sisters of Charity of Leavenworth Health System, Woman’s Hospital, Exempla Physician Network, Dana-Farber/Boston Children’s Cancer and Blood Disorders
Center, Providence Health & Services, Edward-Elmhurst Health, and Children’s Hospital of Wisconsin. She completed her BS in Behavioral Sciences at the U.S. Air Force Academy and her MBA at the University of La Verne.
Julie Lindsay is Director, Digital Services, Marketing and Communications at SCL Health. Julie leads and oversees the Web strategy for the 2.4 billion dollar integrated healthcare system. For the last 15 years, she has been directly involved in roles involved in both direct patient care, and employing the technologies to reach hundreds of thousands of patients through online initiatives. Her responsibilities include all consumer-facing Web properties, content management platform, mobile, search, patient portal alignment and deployment.
Julie is passionate about empowering people to take an active role in their health and wellness. She focuses her energy on improving access to information, health literacy, and advocacy for patients. Julie received her
bachelor’s degree in Human Nutrition and Exercise Physiology from Colorado State University and has continued to broaden her knowledge of online technology through various certifications in programming, graphics, analytics and search.