The 4 Pillars of Online Reputation Management for Healthcare Organizations
[Webinar Demand]
Originally presented March 22, 2017
Resources :
Healthcare marketers no longer shape their organization’s brand—patients do.
Not convinced? Pew Research found 77 percent of healthcare seekers begin their search for doctors online. Potential patients are skipping word-of-mouth referrals and going directly to online review sites to vet their next physician or hospital.
If effective online reputation management isn’t an integral part of your marketing plan, you’re likely losing out on potential new admissions and revenue.
Watch this exclusive webinar now and discover how to optimize your online presence.
You’ll learn how to:
- Drive more walk-ins and admissions through positive patient feedback
- Build review volume for all your locations
- Respond to reviews in a HIPAA-compliant manner
- Manage your online reputation across all locations
Plus, you’ll hear how Immediate Clinic, an urgent care provider with 16 facilities in two states, increased ratings, visits and revenue after implementing its reputation management program.
Your Presenters
Pascal Bensoussan
Chief Product Officer
Reputation.com
Pascal Bensoussan leads the overall vision, strategy, roadmap, and go-to-market plans for Reputation.com’s Enterprise platform. Bensoussan has built a career driving the growth, profitability, and successful exit for several enterprise SaaS startups backed by venture capital firms such as Accel Partners, Foundation Capital, and KPCB. Bensoussan is an investor and board member for several startups, as well as a frequent speaker at industry conferences. He received a master’s degree from Stanford University and graduated from Ecole Polytechnique in France.
Kirsten Saint Clair
Director of Business Development
Immediate Clinic
Kirsten Saint Clair is the Director of Operations for MultiCare Health System's Immediate clinics in the Seattle area. She has 15 years of healthcare experience in the areas of operations, marketing, and business development. Her primary experience has been in urgent care and occupational medicine.
