Digital Health Strategies that Will Shape the Future:

Tara J. Nooteboom

Director, Strategic and Digital Growth

Rush System for Health

Tara J. Nooteboom is the director of strategic and digital growth at Rush System for Health in Chicago, Illinois. She provides strategic leadership for digital health collaborations and initiatives and leads partnership opportunity development and implementation for key growth areas such as digital health and consumer services.

This includes a focus on business growth through the implementation of telehealth programs, partnerships, and new product lines. She holds a master’s degree in integrated marketing communications from Northwestern University.

Margo Schneider

Senior Director, Digital Strategy

UW Medicine

Margo Schneider is the senior director of digital strategy at UW Medicine, leading technology, communications, and creative teams to advance digital health innovations that improve the health of the public. Prior to UW Medicine, Margo built and led Seattle Children’s first digital content strategy program.

She also helped OnHealth.com build the consumer health startup that was ultimately acquired by WebMD and was a consultant for Microsoft, where she oversaw the strategic development and management of customer evidence programs spanning North America, South America, Europe, the Middle East, Africa, and Asia. She also serves on the board of directors for Amplio, a Seattle-based global health nonprofit that develops inclusive digital technology for governments and international development organizations. Margo lives in Seattle, is an amateur travel photographer, and aspires to be fluent in Spanish.

Prem Batchu-Green PT, DPT, MBA
Customer Experience Designer  
iRhythm Technologies, Inc.

Prem Batchu-Green PT, DPT, MBA brings a broad knowledge of the healthcare ecosystem focused on enterprise performance, acceleration of innovation, and enhancement of the patient experience. Presently, Prem works as a senior manager of customer experience for iRhythm Technologies, a digital healthcare company that is redefining the way cardiac arrhythmias are clinically diagnosed. 

Driven by her passion for improving patient care and data in-sights, Prem enjoys translating the value of health solutions on clinical out-comes and the overall impact to total healthcare costs. She holds an Executive MBA from the Northwestern Kellogg School of Management and a Doctorate in Physical Therapy from the Northwestern Fienberg School of Medicine.

Dalal Haldeman, PhD 

CEO

Haldeman Marketing LLC

Dalal Haldeman, PhD is the CEO of Haldeman Marketing, LLC. She is the former senior vice president of marketing and communications for Johns Hopkins Medicine, the organizational umbrella for the Johns Hopkins School of Medicine and the Johns Hopkins Health System.

Before joining Hopkins in 2006, Dr. Haldeman spent 12 years at the Cleveland Clinic and the Cleveland Clinic Health System, which included 11 hospitals in Ohio and Florida and national and international partnerships. She holds a Ph.D. in Food Science and Nutrition from Pennsylvania State University and an M.B.A. from the Graduate School of Business Administration at Cleveland State University. Dalal is a member of the eHealthcare Strategy & Trends Editorial Advisory Board.